Rahul Ranjan

Group product owner across the D2C portfolio — Bellavita (India’s largest D2C fragrance brand, 6M+ MAU) and ThriveCo (1.5M+ MAU). • Own full-funnel product across web, app, SEO, and payments for 7.5M+ combined MAU, leading a cross-functional pod of engineers, designers, and a junior PM across multiple brands. • Defined the build-vs-buy roadmap for Shopify platform capabilities, leading the development of in-house tools to replace third- party apps, reducing recurring platform costs by ₹5L/month while improving scalability, maintainability, and product velocity. • Built a reliable product analytics infrastructure by implementing Server-side Meta Pixel and improving GA4 tracking, increasing event coverage from 13% to 97% and reducing data discrepancies to <5%. • Led the 0→1 development of Bellavita and ThriveCo mobile apps, owning PRDs, API integrations, checkout architecture, and analytics instrumentation, driving strong organic adoption. • Established an experimentation framework across PDP, cart, and checkout, delivering 40+ A/B tests in collaboration with engineering to improve product decisions and conversion. • Drove technical SEO across Shopify — pushing ~100 commercial keywords into the Top 10 (flagship terms #23→#8, #7→#1) and tech health 86%→96%; programmatic pages now drive 5% of sessions at 7% CVR.

Travel-tech & airport-commerce platform across Delhi, Hyderabad & Goa airports — app, web & kiosk. • Developed a self-serve merchant dashboard with real-time order management and menu/inventory controls for 70+ airport F&B and retail outlets, driving 12–15% self-serve adoption and cutting merchant support tickets and manual coordination 25–30%. • Rolled out hotel booking across consumer and corporate segments — self-service in-app booking plus a bulk reservation API and admin flow for 10+ corporate accounts — cutting manual booking effort ~60%. • Built an offer & discount engine powering merchant-funded and platform-wide promotions across app, web, and kiosk — supporting multiple categories and offer types, enabling 50+ concurrent campaigns and lifting offer-led order volume ~18%. • Led third-party EaseMyTrip API integration for pre-flight meal booking, driving 12% incremental revenue and 8,000+ monthly bookings. • Led an app, web, and kiosk revamp, shipping reusable platform infrastructure — a shared design system and component library adopted across all channels — accelerating feature delivery for internal teams. • Drove cross-org alignment across airport operations, retail, and F&B concessionaire teams to ship platform features, navigating vendor and procurement processes within a large infrastructure group (GMR). • Lifted checkout conversion 20% by reworking cart and payment APIs for faster add-to-cart and lower-latency checkout, cutting drop-off across the flow. • Reduced cart abandonment 15% with QR-based order-ahead at table and gate, inline payments (no third-party redirects), and abandoned-cart push/SMS recovery nudges. • Integrated travel eSIM via in-app purchase and activation APIs, generating 15% acquisition growth in a single quarter. • Established a loyalty rewards programme, boosting repeat usage 18% and improving 60-day retention.

India’s leading vernacular ed-tech platform for government-exam prep — 20M+ registered users. • Delivered a SaaS-style internal Workflow Management System from 10+ stakeholder requirements, automating task assignment and tracking across content and ops teams and boosting team efficiency 25%. • Integrated CRM automation for multi-channel notifications across push, SMS, and email, raising CTR 45% through personalisation and user segmentation. • Introduced a referral programme driving 30% new-user growth at 70% lower CAC, adding 6% to company revenue. • Created a college & rank predictor (85% accuracy), lifting lead conversion 4% and strengthening top-of-funnel. • Shipped a social & community feature reaching 40% adoption across 100K+ users in three months — increasing DAU and DAU/MAU stickiness, with retention up 7%. • Implemented Streaks & Challenges gamification — daily streaks, milestone rewards, and push reminders — delivering a 5% D7-retention uplift and higher daily engagement.

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