Ramon Romero

Teach User Research for Games

Assisted in creation of new Research team devoted to supporting first party games for NetEase's strategic push into creating console games for the west. Responsibilities included: - Team strategic research direction. - Hiring of additional researchers. - Working with and assessing multiple Research vendors. - Establishing working relationships with newly formed game studios. - Hands-on research to help build those newer relationships. - Providing product research, strategic consumer insights and measurement against KPIs. - Supporting Research Operations experts and helping them come up to speed and succeed. - Managing in Remote environment Announced/Released Titles Supported: - Marvel Rivals - Stupid Never Dies - Armatus - Dustborn

• Built and scaled a cross-disciplinary Insights & Analytics organization, integrating UX research, data science, and analytics to drive product strategy for a multi-million-player sports franchise. • Created the Core Motivations framework, a strategic model that guided engagement, retention, and monetization decisions across annual and live-service cycles. • Developed repeatable research programs that informed long-term planning, feature prioritization, and player experience strategy. • Mentored and advanced researchers and analysts, establishing a culture of methodological excellence and continuous learning.

• Led UX research for major Xbox platform updates, improving navigation, search, recommendations, payments, and trust & safety across console, PC, and mobile. Drove improvements to onboarding and setup experiences, increasing satisfaction across hardware and software launches. • Co-founded and scaled the Games User Research team, establishing foundational methodologies and operational processes that supported dozens of titles and teams.