RANDI GILBERT

RANDI GILBERT

Global events leader with 20+ years of experience

Raleigh, North Carolina, 27615, United States

#OpenToWork

About

Global events leader with 20+ years of experience delivering first-party conferences, third-party industry events, Sales Kickoffs, President's Club incentives, executive programs, and company meetings for leading technology organizations including Salesforce, Workday, and AWS. Proven success managing multimillion-dollar event portfolios, leading cross-functional teams, and creating scalable, high-impact experiences that drive engagement, brand loyalty, and business growth.

Experience

WORKDAY

Senior Event Manager (Contract)

WORKDAY

Feb 2024 – Oct 2025

Led strategic planning and operational delivery of global SKOs, incentive programs, leadership summits, and flagship customer events that strengthened engagement, executive alignment, and business impact. • Led operational strategy and execution for the Workday Rising Expo, overseeing exhibitor and sponsor experiences, cross-functional stakeholder alignment, attendee engagement, and onsite operations supporting 18,000+ conference attendees. • Developed governance frameworks, prioritization models, and operational standards that improved stakeholder alignment, execution consistency, and delivery across SKOs, executive programs, incentives, sales activations, and ancillary experiences. • Directed global incentive program operations, including travel, gifting, production, agency partnerships, and vendor management, delivering high-touch recognition experiences aligned to sales performance goals. • Leveraged AI-powered planning, reporting, and workflow automation tools to streamline project management, improve stakeholder communications, and enhance operational efficiency across global event programs.

AI-powered planningEvent StrategyVendor Management
AWS

Senior Event Manager - Executive Programs + Summits (Contract)

AWS

Jun 2023 – Feb 2024

Drove strategy and execution for Women of the Cloud, Global Summits, and Leadership Summit, delivering executive and customer experiences aligned to business, brand, and go-to-market objectives. • Spearheaded operational frameworks and delivery plans for large-scale, multi-day events, driving cross-functional alignment and execution excellence across global stakeholders. • Oversaw complex production timelines, stakeholder communications, and onsite operations for high-visibility executive and customer programs. • Partnered with senior leaders to create impactful executive engagement experiences that strengthened customer relationships, elevated brand visibility, and supported pipeline development.

Event StrategyProduction Timelines
Salesforce

Senior Manager, Sales Programs & Events

Salesforce

Sep 2017 – Mar 2023

Oversaw a $40M+ global portfolio of Sales Kickoffs (SKOs), President's Club incentives, recognition programs, executive engagement experiences, and company meetings, driving operational excellence, employee engagement, and consistent experience standards across all regions. • Led the strategic direction and governance of four global President’s Club incentive programs while serving as direct lead for the AMER program (1,600+ attendees), overseeing program design, travel, production, gifting, agency partnerships, vendor management, and attendee experience. • Directed global Sales Kickoff strategy and execution, partnering with Sales, Marketing, Product, Enablement, and Executive Leadership teams to deliver high-impact experiences that reinforced company priorities, accelerated go-to-market initiatives, and strengthened sales engagement. • Supported executive meetings, leadership summits, and recognition programs, partnering with senior leaders to drive alignment, engagement, and business growth. • Established event objectives, KPIs, and reporting frameworks across the portfolio while managing multimillion-dollar budgets and global vendor relationships to measure business impact, optimize performance, and drive operational efficiency. • Led and mentored distributed teams of event and program managers, agency partners, and vendors, implementing operational standards, governance models, and accountability frameworks that improved execution consistency across global programs.

Budget ManagementEvent StrategyVendor Management
OPUS AGENCY

Senior Manager, Customer Success

OPUS AGENCY

May 2014 – Sep 2017

Served as a strategic advisor to enterprise clients, overseeing executive events, user conferences, incentives, and SKOs with budgets up to $20M and audiences exceeding 5,000 attendees. • Directed multiple large-scale programs simultaneously, ensuring on-time delivery, budget accountability, and alignment with client business objectives. • Partnered with executive stakeholders to develop event strategies, success metrics, and engagement programs that strengthened customer relationships and supported business growth. • Orchestrated cross-functional teams, agency partners, and vendors to deliver high-impact experiences while maintaining operational excellence across complex event portfolios. • Expanded client partnerships by identifying growth opportunities, delivering measurable business value, and enhancing customer engagement and satisfaction.

Budget ManagementEvent StrategyClient Engagement
ITA GROUP

Team Lead

ITA GROUP

Jan 2013 – May 2014

Established operational frameworks for complex, multi-stakeholder programs, improving communication, efficiency, and cross-functional alignment. • Optimized program operations through process improvements and scalable delivery models that enhanced efficiency and consistency. • Implemented budget management strategies that reduced costs, improved resource allocation, and delivered measurable savings.

Operational FrameworksProcess ImprovementBudget Management

Senior Program Manager

WOODBERRY-ITA GROUP

May 2011 – Jan 2013

Directed global incentive travel programs, SKOs, and user conferences for Salesforce and Red Hat, managing budgets up to $12M and audiences exceeding 5,000 attendees while driving stakeholder engagement and business outcomes. • Delivered high-impact incentive programs, SKOs, and conferences that increased attendance, strengthened engagement, and enhanced stakeholder satisfaction. • Secured vendor contracts, optimizing costs and service quality. • Created tailored reporting tools for enhanced program analysis.

Incentive Travel ProgramsVendor ContractsReporting Tools
WOODBERRY EVENTS

Senior Program Manager

WOODBERRY EVENTS

Apr 2002 – Nov 2009

Managed large-scale user conferences, SKOs, and incentives for Autodesk, Salesforce and Microsoft, engaging 20 to 3,500 attendees with budgets up to $7M. Developed strategic event plans and design concepts for senior stakeholders, ensuring alignment with business objectives. Negotiated contracts with hotels, venues, and vendors to maximize value and deliver within budget constraints. • Executed high-profile events, boosting stakeholder satisfaction and revenue. • Introduced innovative concepts to elevate client engagement and experience.

Event PlanningContract NegotiationStakeholder Engagement

Skills

Reporting AutomationData AnalysisContent Generation ToolsWorkflow AutomationGoogle WorkspaceMicrosoft Office SuiteAsanaRainfocusContract NegotiationStakeholder AlignmentEvent LogisticsSales KickoffsThird-Party EventsFirst-Party ConferencesVendor ManagementAgency ManagementB2B Event MarketingGlobal Event Strategy