Rebecca Wasson

• Key Projects: Researched, sourced, and developed 5–10 curated product collections monthly based on consumer trends for major retail partners, including Target, Walmart, and Amazon. Created pitch decks for buyers and executives, ensuring products met budget targets and aligned with market demand, contributing to a 15% quarterly reduction in production delays. • Senior Graphic Designer leading a four-person in-house product design team. Oversaw onboarding and mentorship of new team members while maintaining file organization and accuracy across all deliverables. • Built and maintained strong relationships with licensors through quarterly meetings to review seasonal trends with brands such as Sanrio, Mattel, Paramount, and Disney, ensuring all products met licensing requirements and brand standards. • Partnered with domestic and international sales and sourcing teams to uphold quality standards and meet production timelines.

• Key Projects: Led a comprehensive brand redesign for three new product lines, developing logo variations, taglines, and cohesive visual systems. Built artwork and asset libraries for print and digital use, including social media templates, and presented concepts to executives and board members for approval. • Promoted to Senior Graphic Designer after three years, with expanded responsibilities as Design Team Manager 1.5 years later. Managed a six-person marketing and product design team, overseeing onboarding, training, and mentorship for new hires. • Designed 5–10 new branded products weekly across toys, furniture, pet gear, and beauty categories in collaboration with brand managers and offshore vendors, maintaining customer satisfaction ratings above 90%. • Introduced a department-wide quality control checklist, reducing print and production errors by 70% annually. Improved cross-team communication for final assets and deliverables, accelerating workflows and boosting customer satisfaction and positive product reviews.

• Key Projects: Led end-to-end planning and execution of an annual community event showcasing company services. Partnered with local businesses on cross-promotional outreach. Directed social media campaigns, developed event themes, and managed staff, merchandise, giveaways, and talent. • Served as branding and marketing design lead for a social services provider in the HHS industry, increasing annual brand recognition by 25%. Oversaw all creative output, including print collateral (brochures, flyers, billboards) and digital advertising (web, social media, radio, and TV). • Directed and managed advertising photo and video shoots across print, radio, and TV, maintaining budgets of $5K–$10K while delivering high-quality assets on schedule. • Collaborated with cross-functional teams to plan and execute annual Autism Awareness Month events. Designed themed, branded promotional materials, including T-shirts, flyers, digital ads, and social media content.

High-Volume Design Execution: Produced 15–20 original product designs per week, delivering on-trend collections for seasonal lines across wall art, tabletop, textiles, and decorative accessories. Cross-Functional Collaboration: Worked closely with sales, manufacturing, and overseas factory partners to ensure design integrity and production feasibility — reducing lead times by 25%. Creative Marketing Support: Designed trade show assets including brochures, catalogs, banners, signage, and promotional materials. Represented the brand at bi-annual industry trade shows to engage buyers and support sales strategy. Team Leadership: Directed the development of the full product catalog, providing creative oversight and mentoring junior designers. Customized product concepts based on client feedback and evolving retail trends. Strategic Adaptability: Balanced creative vision with business goals — adapting designs based on manufacturing constraints, price points, and buyer requirements.