VP of Business Development, Health Plans

Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.

Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.

Responsibilities

• Own an annual growth quota for health plans covering new-logo wins, new-market expansion, and revenue growth with existing clients, with a focus on BCBS plans and regional health plans.
• Build, qualify, and close pipeline through prospecting, your industry network, referrals, and events.
• Identify and win expansion opportunities with existing clients — new lines of business, new states and markets, new programs, and new populations.
• Partner with Account Management on joint account plans for existing clients: align on growth targets, executive relationships, and who leads each opportunity, and keep handoffs seamless.
• Lead complex, multi-stakeholder enterprise sales cycles with plan executives across quality and Star Ratings, population health, care management, product, and network.
• Craft tailored value propositions for each line of business — Medicare Advantage, ACA, commercial/fully insured, and Medicaid — tied to each plan's goals and budget owners.
• Develop strong pitch materials, proposals, RFP responses, and business cases in partnership with Marketing.
• Partner with Pricing, Finance, and Legal/Contracting to structure deals and own development of statements of work and contracts.
• Keep HubSpot current and accurate; forecast monthly, quarterly, and annual bookings to the Chief Commercial Officer.
• Partner with Account Management and Implementation for a smooth handoff and a clear growth path for every new client.
• Maintain in-depth knowledge of health plan priorities, market conditions, competitors, and market offerings.
• Represent Everlywell at conferences, seminars, webinars, and other external-facing events.
• Bring the voice of the market into product and commercial roadmaps.
• Report on business development metrics and KPIs (pipeline coverage, win rate, cycle time, new-logo and expansion bookings).

Who You Are / Job Requirements

• 7+ years of enterprise business development or sales experience selling to health plans.
• Proven record of winning new logos with BCBS plans and regional health plans.
• Track record of growing revenue with existing health plan clients and expanding into new markets, lines of business, or programs.
• Medicare Advantage experience strongly preferred.
• Experience with health plan quality programs (e.g., HEDIS, Star Ratings), at-home diagnostics, or population health a plus.
• An established network of health plan executive relationships.
• Track record of meeting or exceeding quota on multi-million-dollar, multi-year enterprise deals.
• Bachelor's Degree required — business or science related field preferred; MBA or advanced degree a plus.

Skills Required

• Consultative, relationship-first approach to business development.
• Exceptional executive presence, with strong communication (verbal and written) and presentation development skills — comfortable in the room with client and internal C-suite leaders.
• Strong commercial acumen, including contract, pricing, and negotiation experience.
• Strong pipeline management skills, marked by a high degree of organization, attention to detail, and disciplined forecasting.
• Proven ability to lead cross-functional teams, both internally and externally, without direct authority.
• Ability to leverage and use AI with fluency and understanding.
• Results-focused and self-motivated, with a flexible and entrepreneurial mindset.
• Ability to thrive under pressure and manage multiple high-stakes priorities simultaneously.
• Exercises sound judgment and diplomacy with both clients and internal teams.
• Prior experience in a fast-paced and evolving environment a plus.
• Experience with HubSpot preferred.