Social Media Executive (Remote)

We are looking for a proactive Social Media Executive responsible for managing the end-to-end planning and execution of social media content across multiple brands.

This role combines viral ideation, trend monitoring, content planning, and execution, ensuring content is both strategically planned and performance-driven.

You are responsible for keeping the content pipeline relevant, consistent, and aligned with what is trending and performing on social media.

Key Responsibilities

1. Viral Ideation & Trend Analysis (Core Responsibility)

   • Stay constantly updated with trends across TikTok, Instagram Reels, and YouTube Shorts
   • Identify daily/weekly viral formats, hooks, and content styles
   • Generate and propose high-performing content ideas daily/weekly
   • Adapt trends to brand niches and marketing objectives
   • Develop multiple angles, hooks, and variations for each content idea
   • Analyze why content goes viral (hooks, pacing, psychology, structure)
   • Continuously bring fresh ideas to improve reach and engagement

2. Content Strategy & Social Media Calendar (Core Responsibility)

   • Independently create and maintain weekly and monthly content calendars for assigned brands
   • Translate viral ideas and trends into structured posting plans
   • Design daily posting schedules across platforms (Instagram, TikTok, YouTube Shorts, etc.)
   • Ensure balanced content mix (viral trends, brand content, repurposed assets, etc.)
   • Continuously update calendars based on trends, campaigns, and performance
   • Ensure all planned content is organized, approved, and ready for execution

3. Content Execution & Publishing

   • Manage daily posting across all social media platforms
   • Upload, format, and publish content accurately and on time
   • Write captions, hashtags, and basic copy aligned with brand tone
   • Schedule content in advance to maintain consistency
   • Manage stories, reels, and feed posts across accounts

4. Cross-Team Coordination

   • Work closely with: Videographers, Editors, Designers, Marketing team
   • Provide clear creative briefs based on trends and content ideas
   • Ensure all content is aligned with planned viral concepts and calendar
   • Follow up on deliverables to maintain fast execution cycles
   • Ensure smooth workflow from ideation → production → publishing

5. Content Optimization & Repurposing

   • Adapt content for different platforms (format, ratio, caption style, length)
   • Repurpose viral or high-performing content into multiple variations
   • Handle light edits when required (basic trimming, captions, formatting)
   • Ensure all content is optimized for each platform’s algorithm

6. Social Media Account Management

   • Manage multiple brand accounts across platforms
   • Ensure profiles are consistently updated (bios, highlights, branding)
   • Maintain active, structured, and professional social media presence
   • Ensure content consistency across all pages

7. Performance Tracking

   • Monitor key metrics (views, engagement, reach, retention)
   • Identify top-performing content and break down why it worked
   • Suggest improvements based on performance data
   • Continuously refine ideation and calendar planning based on insights

Requirements

Must Have

• 1–3 years experience in social media management or content execution
• Strong understanding of TikTok, Instagram Reels, and YouTube Shorts
• Strong ability to identify trends and create viral content ideas
• Proven experience creating and managing content calendars
• Strong organizational and time management skills
• Ability to manage multiple brands simultaneously
• Strong communication and coordination skills in remote setups

Nice to Have

• Experience working in a marketing agency
• Basic video editing skills (CapCut, Premiere, etc.)
• Understanding of UGC and performance-driven content
• Familiarity with social media scheduling and analytics tools

Ideal Candidate

• Trend-obsessed and constantly consuming social media content
• Thinks in hooks, formats, and viral structures
• Highly organized and execution-focused
• Strong communicator and fast decision-maker
• Comfortable working remotely and independently
• Balanced mindset between creativity and structure

Benefits

• Competitive salary
• Fully remote work environment with flexibility and autonomy
• Opportunity to work across multiple brands and industries (high exposure)
• Fast-paced environment with real ownership of content strategy and execution
• Direct impact on growth through viral content and performance-driven campaigns
• Access to tools, resources, and support for content planning and execution
• Career growth opportunities within a scaling marketing team
• Collaborative and execution-focused team culture