ASO Manager

Inkitt

United States$60,000 - $90,000 / yearMarketing

What You'll Do

  • Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar and Ironblood on iOS and Android, and set priorities and testing cadence for each market.
  • Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank.
  • Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market.
  • Build Custom Product Pages and Custom Store Listings for different intents and audiences.
  • Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring.
  • Lead localization and geo-segmented testing so each app feels native in every region.
  • Partner with User Acquisition, Creative, Product, and Data to paid and organic insights and turn wins into repeatable processes.
  • Own ASO reporting and turn the numbers into clear priorities for the team and leadership.

What You'll Bring

  • 4-6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume.
  • A track record of improving store conversion, keyword rankings, and average rating through structured experiments.
  • Hands-on experience briefing, specing, and measuring store creative: screenshots, icons, preview videos, and feature graphics.
  • Deep keyword research and metadata experience, including how you measure impact and how often you iterate.
  • Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking.
  • Experience improving review prompts and running review replies at scale.
  • Experience winning store features through editorial relationships and strong promotional assets.
  • Global ASO experience: localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing and rollout.
  • Multi-language copywriting skills and familiarity with locale constraints, such as German and French text length.
  • Comfort with spreadsheets, A/B testing frameworks, and writing crisp hypotheses.
  • Familiarity with MMPs (Adjust, AppsFlyer) and SKAN.
  • Experience with subscription funnels and pricing or plan messaging tests.
  • Basic video and design skills to iterate on assets quickly.
  • Clear communication and project management across teams and time zones.

Who We Are Looking For

  • Autonomous.
  • Bring solutions instead of problems.
  • Data driven.
  • Quick to action.
  • A high-functioning workaholic.
  • Looking for exponential career growth.
  • Have lots of fun building a generational AI x Entertainment company.

What We'll Offer

  • 401k plan, designed to help you save for the future.
  • Health benefits tailored to your needs, including medical, dental, and vision coverage.
  • Professional coaching for everyone.
  • Team-building events, including our annual company wide trip.
  • Unlimited access to our Galatea app and CandyJarTV app.
  • Unlimited budget for self-development books.
  • Charity donation of your choice at your one year anniversary.
  • Free lunch in office everyday.
  • Class Pass membership for US based employee and gym access for Berlin employees.
  • Dog friendly offices.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to .

We look forward to hearing from you!

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