Brand Communications Executive

ABOUT THE ROLE

Launchmetrics doesn’t just participate in industry conversations — we shape them. If you know Launchmetrics, you’ve likely seen our data making headlines in global tier-1 media and our insights setting the agenda across the Fashion, Lifestyle and Beauty ecosystem. Now, it’s your turn to drive the narrative and take our global communications impact to the next level. Reporting to the VP of Brand & Communications and serving as a key member of the global Marketing team, the Brand Communications Executive will drive integrated PR, communications and data-driven storytelling initiatives that strengthen Launchmetrics’ brand authority and market positioning.

This role will be responsible for implementing and executing the global communications roadmap, translating business priorities into compelling narratives that elevate Launchmetrics’ voice across the Fashion, Lifestyle and Beauty (FLB) ecosystem and adjacent industries. Acting as a strategic partner to leadership, the Executive will help shape corporate messaging, directly manage media relations and proactively support thought leadership initiatives that reinforce brand credibility, innovation and industry expertise.

The Brand Communications Executive will champion Launchmetrics’ unique data and insights, transforming complex information into impactful stories, reports and top-of-funnel content that generate awareness, engagement and qualified demand. With clear accountability for performance, this role will execute against established KPIs, measure media impact and continuously optimize communications strategies to ensure alignment with broader marketing and business objectives.

Operating as a cross-functional connector, this individual will collaborate closely with Brand Insights, Content, Data Intelligence and the greater Marketing team to ensure consistency in messaging and execution across all touchpoints. Beyond day-to-day execution, this is an external-facing role. We’re looking for a natural relationship-builder who thrives on connecting with journalists, editors and industry leaders. It’s an opportunity for a strategic, analytical communicator with strong editorial instincts and a data-driven mindset to make a visible impact on the business.

What you’ll do:

• Develop and execute sophisticated media relations strategies, press outreach initiatives and launch programs to ensure maximum visibility and increased awareness of Launchmetrics' software, data and insights expertise.
• Provide comprehensive analysis of industry events, marketing trends and communication strategies to drive informed decision-making, maintain competitive advantage and strengthen industry leadership.
• Manage insightful data analyses, from conception to data management, to position Launchmetrics as a leader in the industry and drive engagement.
• Track and report global coverage and media performance business-wide on a monthly, quarterly and ad hoc basis – providing insights to inform future strategies and initiatives, including benchmarking against industry standards and monitoring competitor activity to ensure Launchmetrics maintains a competitive edge.
• Create compelling content for press releases, databriefs, commentary pieces and other media materials to communicate key messages effectively.
• Cultivate and actively grow a strong network of journalists, editors and key voices across, serving as a visible ambassador for Launchmetrics by strengthening media relationships and positioning the company as the go-to source.
• Actively research and propose potential "hot topics" to pitch to the press, enhancing media coverage and industry visibility.
• Precisely scope inbound media requests and build detailed, tailor-made responses that align with company objectives and messaging, while providing guidance and support to the data marketing coordinator to ensure alignment with departmental goals and objectives.
• Collaborate closely with data and tech teams to uphold data accuracy and reliability, implementing quality assurance processes and communicating methodology updates effectively.

ABOUT YOU

This is a remote position. However, we are seeking candidates based in the London metro area who can attend events and connect with journalists.

Who You Are:

• Bachelor's degree in PR, Marketing, Data, or a related field
• 3+ years of proven experience in the FLB industry and/or data monitoring, showcasing successful project management and delivering high-quality results within tight deadlines; PR-related experience (in-house or agency) and journalism profiles welcome

• Proficiency in data analysis and visualization tools, with the ability to translate raw data into actionable insights that drive strategic decision-making
• Excellent written English skills are a must; passion for copywriting and able to craft compelling content that resonates with target audiences
• Strong relationship-builder with an interest in developing our network across industry media. Enjoys connecting with journalists, attending industry events and staying close to conversations and news shaping the ecosystem.
• A self-motivated and proactive individual, known for their ability to take initiative and drive projects forward autonomously and highly motivated with a strong sense of collaboration, ownership and drive
• Strong project management skills

Extra Credit:

• Advanced proficiency in Excel and Google Suite, with a keen eye for detail
• Adaptable and resourceful, with a natural curiosity and a commitment to continuous learning and professional development
• Excellent time-management skills with the ability to prioritize tasks effectively
• Strong strategic thinking, proficient critical thinking and analytical skills

We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!

ABOUT THE MARKETING TEAM

We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting the Launchmetrics' target audience.

OUR RECRUITMENT PROCESS

1. Intro Call
2. Meet & Greet
3. Skills Assessment
4. Culture Fit Interview
5. Leadership Interview

WHY YOU’LL LOVE LAUNCHMETRICS

We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.

OUR COMMITMENT

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.