Senior Marketing Operations Specialist

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

We're looking for a hands-on Senior Marketing Operations Specialist to own execution and optimization of marketing program initiatives across our international markets, with a primary focus on APAC. This role sits at the intersection of global strategy and regional execution — you'll be a part of the central marketing operations team and partner closely with the International teams to localize, build, and optimize marketing programs that drive customer growth, engagement and retention across diverse markets.

This is a role for someone who thrives in a cross-cultural, fast-moving environment and is equally comfortable executing campaigns with precision to drive growth in international markets.

Key Responsibilities:

Campaign Execution & Operations Manage end-to-end build and deployment of email and SMS campaigns supporting CLM initiatives across international markets, including batch sends and automated journeys. Additionally, initiatives would include localized in-product messaging in partnership with product teams. Build and QA dynamic templates using HTML/CSS and AMPscript, configure audience segments via data extensions, and ensure campaigns are localized appropriately for regional audiences while maintaining compliance with local regulations.

Regional Enablement & Collaboration Partner closely with the APAC Regional Head and international marketing stakeholders to understand regional priorities, campaign calendars, and audience nuances. Serve as the operational bridge between global marketing infrastructure and regional execution needs, ensuring programs are delivered on time and aligned to local market strategies.

Journey Builder & Automation Configure and manage automated journeys in SFMC Journey Builder supporting key CLM moments — onboarding, engagement, retention, win-back, and renewal — adapted for international audiences. Support the ongoing migration from Automation Studio to Journey Builder across international programs.

Localization & Compliance Ensure all campaigns adhere to regional data privacy and communication regulations including GDPR, CASL, PDPA, and other applicable frameworks across APAC markets. Partner with legal and compliance teams to maintain up-to-date suppression lists and consent management practices across regions.

Data & Personalization Maintain and organize data extensions and audience segments specific to international markets. Partner with the data science team to operationalize targeting models adapted for regional audiences and support the development of localized personalization strategies as data capabilities grow.

Reporting & Optimization Track and report on campaign performance across international markets including deliverability, engagement, and conversion metrics. Surface regional insights and optimization opportunities, support A/B testing initiatives, and contribute to a test-and-learn culture across CLM programs.

Platform Administration Maintain SFMC instance health as it relates to international markets including data extensions, contact list hygiene, consent records, and user access. Stay current on platform capabilities and regional feature availability.

Qualifications & Preferred Skills:

• 3-5 years of hands-on marketing operations experience with SFMC expertise across Email Studio, Automation Studio, Journey Builder, MobileConnect, and Contact Builder.
• Working knowledge of AMPscript and SQL.
• Solid grasp of email deliverability best practices
• Solid understanding of international data privacy and compliance regulations including GDPR, CASL, and APAC-specific frameworks such as PDPA
• Revenue-driven person with a growth mindset.
• Cultural awareness and sensitivity to regional differences in communication, tone, and audience behavior
• Strong communicator, comfortable managing high-volume campaign operations across multiple markets, and across timezones while contributing to longer-term platform improvements.
• Salesforce Marketing Cloud certifications and experience collaborating with data science teams are a strong plus.

Why You’ll Love Us:

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.