Riverside Insights
Riverside is seeking a Senior Product Marketing Manager to lead and scale our product marketing function across a growing portfolio of assessment solutions. This role is responsible for defining clear positioning, driving effective go-to-market execution, and ensuring Sales is consistently equipped to win and retain customers. As a people leader, this role will develop and coach a team of Product Marketing Managers while serving as a strategic partner in Product, Sales, and Marketing leadership. Success in this role is measured by the impact of product marketing on growth initiatives, product adoption, and revenue outcomes across the portfolio.
Lead and develop a team of Product Marketing Managers, providing clear priorities, coaching, and performance feedback
Translate company growth priorities and product-level targets into clear product marketing strategies and execution plans
Ensure each product line has strong positioning, messaging, and alignment to growth plays
Partner closely with Product leadership to align roadmap priorities with go-to-market strategy, launches, and customer communications
Collaborate with Campaign Marketing to ensure campaigns reflect product messaging and portfolio priorities
Drive portfolio-level storytelling, including cross-sell, bundling, and differentiated use-case narratives
Ensure Sales is equipped with high-quality enablement assets such as positioning guides, talk tracks, competitive insights, and customer proof points
Monitor performance across products and growth initiatives and adjust messaging or campaigns as needed
Incorporate voice-of-customer insights and sales feedback into positioning and launch planning
The above statements describe the general nature and level of work performed in this role. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or adjust responsibilities as needed to support business and organizational priorities.
Proven experience leading product marketing in a B2B environment
Strong track record of translating product strategy into effective go-to-market execution
Experience managing and developing product marketing talent
Ability to partner cross-functionally with Product, Sales, Marketing, and Customer Success
Experience supporting a multi-product or portfolio-based business
Background in growth-play execution or sales enablement
Experience incorporating customer insight and market feedback into messaging strategy
Remote
Up to 15% travel for off-site team meetings
May require stationary positions (sitting or standing) for extended periods
Medical, Dental, and Vision plans
Company paid basic life and AD and D insurance
Company paid long-term disability
Paid Parental Leave
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
33 days of company paid time off
Quarterly Focus Days
Flexible work arrangements
Tuition Reimbursement Program
Company orientation and 30, 60, 90 Day Onboarding
This is a full-time, benefits-eligible position with an approved base salary range of $135,000 - $150,000, plus eligibility for a corporate bonus. Compensation is determined based on experience, skills, and alignment with role expectations.
Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you.
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Riverside Insights is committed to growing a diverse team that reflects the educators, students, and communities we serve. We believe that varied perspectives drive innovation and strengthen our mission to help all learners achieve their potential.
