Lead Analyst - Growth

Branch Overview

Branch is a leading AI-based lending fintech with 50M+ downloads across India and Africa. We use alternative data to reach millions of people that are largely excluded from the financial sector.

Headquartered in Silicon Valley with operations in India, Nigeria and Kenya, Branch is a for-profit, socially conscious company built for scale and impact. Our mission-driven team—founded and led by the former CEO of Kiva.org—now spans 400+ employees globally. We’re backed by investors such as Andreessen Horowitz, Visa, and the IFC.

Role Overview

We’re looking for a Lead Growth Analyst to own and drive the end-to-end growth analytics charter across Product and Marketing at Branch.

This role sits at the intersection of data, product, and growth strategy, and will be responsible for shaping how we acquire, activate, retain, and monetize users. You will lead a team of analysts (Product + Marketing) and work closely with leadership to define growth priorities, design experimentation frameworks, and ensure measurable business impact.

What You’ll Own

Growth Strategy & North Star Ownership

• Define and own the growth metrics framework (acquisition, activation, retention, monetization)

• Identify key levers across the funnel and prioritize high-impact opportunities

• Partner with leadership to translate business goals into measurable growth plans

Experimentation & Optimization Engine

• Build and standardize A/B testing and experimentation frameworks across Product and Marketing

• Drive hypothesis generation, prioritization, and impact measurement

• Ensure learnings are systematized and reused across teams

Funnel & User Journey Analytics

• Own end-to-end funnel visibility across marketing → onboarding → engagement → conversion

• Identify drop-offs, inefficiencies, and hidden constraints in the user journey

• Drive deep dives on key metrics (CAC, LTV, conversion rates, retention cohorts)

Team Leadership

• Manage and mentor Product and Marketing Analysts

• Set analytical standards, review outputs, and ensure high-quality insights

• Build a strong culture of structured problem-solving and business impact

Cross-Functional Influence

• Act as a strategic partner to Product, Marketing, Credit, and Business teams

• Influence roadmap decisions using data-backed insights

• Align stakeholders on priorities using clear storytelling and trade-offs

Data & Reporting Infrastructure

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