We Are Nature
At the heart of this role is We Are Nature’s mission and the living ecosystems of Pousada Picinguaba and Fazenda Catuçaba.
For over 25 years, these places have welcomed guests from around the world seeking something beyond standardized luxury — experiences rooted in nature, culture, and genuine human connection.
Between the sea and the mountains of the Atlantic Forest in Brazil, Picinguaba and Catuçaba offer two complementary worlds: an exceptionally preserved coastal village where life unfolds between forest and ocean, and a historic countryside estate shaped by land, art, and advanced regenerative practices.
Together, they form a singular hospitality ecosystem — intimate, values-driven, deeply connected to nature, and recognized globally.
We are not looking for employees. We are looking for alignment.
The way we work is changing. More and more, people want to bring their full selves into what they do — not just skills, but energy, values, and truth.
When there is real alignment, work is no longer something we sell ourselves to. It becomes something we give ourselves to.
To truly contribute, we need to believe in what we are part of — to feel connected to the place, the people, and the purpose. To serve something meaningful, we must feel it is truly meaningful.
Yes, money matters. But it is not enough. Life is too precious to invest our energy in something that doesn’t feel true.
That’s why we are not looking for traditional sales profiles. We are looking for ambassadors.
People who resonate with what we are building. Who bring both values and skills. Who feel a genuine call to be part of it.
This is not a conventional job. It’s an open space of creation.
Not cooperation — but co-laboration: a living process of experimenting, creating, and evolving together.
No rigid roles. No fixed outcomes. But a clear intention: to build something meaningful, together.
Like a living system — each with a role, all connected.
This path is not for everyone. There are no guarantees. No predefined track.
But for the right people, it offers something rare: alignment, growth, real relationships, and the experience of creating something that matters.
If this resonates deeply, we would love to hear from you.
As an Ambassador, you help bring the right people into these places — individuals, families, groups, and organizations who resonate with what we offer.
This can take many forms: individual stays and curated journeys, immersions and experiences, retreats and group gatherings (from 10 to 20 people), and long-term relationships with aligned groups or communities.
You may also support the activation of our ecosystem by connecting us with relevant communities and networks, and helping create bridges between people, places, and ideas.
What this role looks like: you represent Picinguaba and Catuçaba within your personal and professional networks, identify and connect with people who would genuinely resonate with the places, introduce, nurture, and help close these relationships, collaborate with our Sales Director when needed to structure and finalize opportunities, and act as a trusted bridge between our world and your community.
Who this is for: people who feel a real connection with nature, hospitality, transformation, and regeneration, naturally build relationships and bring people together, are already connected to communities (travel, wellness, culture, entrepreneurship, spiritual, business, etc.), have a refined sense of who belongs where, prefer long-term trust over transactional interactions, enjoy sharing places and experiences they truly believe in, are comfortable speaking about value but never in a pushy or aggressive way, and feel called to be part of something meaningful beyond a traditional role.
Important – Please read before applying: to ensure a strong alignment with the nature of our work, we kindly ask you to review the criteria below before applying. This will help both you and us assess whether this role is the right fit. You must have proven experience selling retreats, group experiences, or similar formats, and you must have worked with products or places aligned with our positioning, such as retreat centers, wellness or conscious hospitality, transformational travel, or boutique or experience-led hospitality. If you do not have this type of experience, this role is unlikely to be a fit.
The first 90 days of this collaboration are considered a mutual trial period. This phase is intended to confirm alignment in values, energy, and way of working, allow you to naturally activate your network and explore opportunities, and begin building a first layer of connections, conversations, or potential leads. We do expect genuine engagement and initiative. After this period, we will reassess together how the collaboration is unfolding and how to deepen it. During the trial period, either side may choose to step away with 15 days notice. Any opportunities introduced during this time will remain valid under the agreed commission structure if they convert into confirmed business.
This is a performance-based, commission role: 10% of net revenue received from accommodation for sales originated by the Ambassador. Additional benefits include access to stays at Picinguaba and Fazenda Catuçaba based on performance and engagement, priority access to experiences, gatherings, and retreats, inclusion in a curated international network connected to We Are Nature, and the opportunity to grow into a deeper role within the ecosystem over time.
