About
Performance Marketing Specialist with 4+ years of experience driving B2B pipeline growth through data-driven paid media strategies. Owns end-to-end funnel performance across Google Ads, Meta, and LinkedIn, managing 3L+ monthly budgets with a focus on ROAS, CPL reduction, and lead quality improvement. Proven ability to scale acquisition, optimize conversion funnels, and align marketing efforts with business outcomes.
What I'm looking for
I’m looking for a performance marketing role where I can directly influence pipeline growth, lead quality, and revenue through data-driven paid media strategies. I’m particularly interested in working with teams that value experimentation, full-funnel optimization, and measurable business outcomes over vanity metrics.
My focus is on performance marketing roles involving Google Ads, Meta Ads, LinkedIn Ads, conversion optimization, and scalable lead generation in growth-focused B2B.
Experience
Performance Marketing Specialist
Motwane Manufacturing Co. Pvt. Ltd.
Present
• Own end-to-end paid media strategy for B2B lead generation across Google Ads, Meta Ads, and LinkedIn Ads
• Allocate and optimize 3L monthly budget based on performance insights, achieving 2.5x ROAS while reducing CPL
• Built and scaled multi-channel acquisition funnel (TOF — MOF — BOF), integrating paid campaigns with email (Mailchimp) and WhatsApp automation
• Generated 900+ MQLs/month by restructuring campaign setup and audience segmentation, supported by targeted remarketing strategies
• Diagnosed high-CPL campaigns and restructured bidding, targeting, and creatives, improving efficiency and campaign performance
• Led structured A/B testing across landing pages and creatives, increasing conversion rate by 40%
• Planned and executed webinar campaigns, generating high-intent B2B leads
• Scaled new website from 100 to 77,000 monthly active users within 2 months by executing integrated paid media and SEO strategies.
• Implemented GA4, GTM, and UTM tracking to improve attribution accuracy and enable data-driven decisions
• Collaborated with sales team to improve lead quality and funnel alignment, strengthening conversion from MQL to pipeline
Google AdsMeta AdsLinkedIn Ads
SEO & Amazon Ads Specialist
eClerx
• Led SEO strategy for Lenovo, prioritizing high-impact categories to improve organic visibility and keyword rankings
• Executed keyword research and on-page optimization, targeting high-intent queries to improve content relevance and search performance
• Implemented technical SEO enhancements, including structured data, indexing improvements, and optimization of Google Manufacturer Center listings, improving product visibility in search results
• Automated reporting workflows, improving operational efficiency by 80% and saving 10+ hours/week
• Built performance dashboards using Power BI and Excel to track KPIs and support decision-making
• Managed Amazon DSP campaigns, optimizing audience targeting and campaign structure to improve conversions and overall campaign performance
Keyword ResearchTechnical SEOAmazon DSP
Education
A. C. Patil College of Engineering
Bachelor of Technology · Electrical Engineering
2017 – 2021
Certifications
Google Analytics Certification
Google
Amazon Sponsored Ads Certification
Amazon Ads Academy
Amazon DSP Advanced Certification
Amazon Ads Academy
Skills
LinkedIn Campaign ManagerSEMrushAhrefsWhatsApp Automation ToolsMailchimpAdvanced ExcelContent OptimizationTechnical SEOKeyword ResearchUTM TrackingGoogle Tag ManagerGoogle AnalyticsBudget AllocationFunnel StrategyA/B TestingCROAmazon DSPLinkedIn AdsMeta AdsGoogle Ads
Languages
English (Full professional proficiency)Hindi (Full professional proficiency)Marathi (Native or bilingual proficiency)
