Rubén Gutiérrez Pineda

Rubén Gutiérrez Pineda

Commercial & Performance Leader

Mexico City, Mexico

#OpenToWork

About

I am the kind of leader organizations call when a team has potential but needs clearer direction, stronger execution, and measurable improvement. My background combines B2B sales, customer experience, financial services, telecommunications, and operations leadership. In one transformation assignment, I helped move target attainment from 62% to 84% within two months and later, through consistent improvement, to 106%, while contributing to a 23% increase in conversion. In another role, almost half of my team members advanced into senior or leadership positions. I lead with support, trust, and accountability. I use data to understand what is limiting performance, but I stay close enough to the operation and the people to turn those insights into practical action. Based in Mexico and fluent in English and Spanish, I am open to remote commercial, customer success, revenue, and operations leadership opportunities with organizations headquartered anywhere in the world. I work comfortably across cultures and functions, I adjust my schedule to overlap with teams in different time zones and am available to travel when required.

What I'm looking for

I’m looking for a remote leadership or senior hands-on role where I can use my experience leading teams, growing revenue, improving performance, and strengthening customer relationships. I’m especially interested in B2B sales, business development, customer success, revenue or sales operations, and customer operations. Based in Mexico and fluent in English and Spanish, I’m open to full-time or contract opportunities with organizations headquartered anywhere in the world.

Experience

ONE PARK FINANCIAL

Sales Operations & Performance Leadership

Jan 2025 – Apr 2026

• Led performance transformation across three business lines supporting SMB funding solutions for the U.S. market, influencing sales, outbound engagement, training, and operational execution. • Transformed an operation performing at 62% attainment to 84% within one month and ultimately above 100% by redesigning coaching, accountability, training, and merchant engagement practices without replacing the team. • Strengthened enterprise pipeline execution by improving opportunity qualification, consultative selling practices, deal progression, and forecast visibility across multiple commercial teams. • Built structured calibration, coaching, documentation, observation, and follow-up systems that converted informal coaching into measurable, closed-loop performance management. • Provided live support during complex funding conversations, strengthening commercial execution on high-value strategic opportunities and improving deal progression in critical sales cycles.

Pipeline ManagementConsultative SellingPerformance Management

ONE PARK FINANCIAL

Business Customer Sales & Service Manager | Performance Lead

Apr 2017 – Aug 2024

• Led a multi-level commercial and customer operations organization across managers, team leads, and frontline professionals in onsite, hybrid, and remote environments. • Influenced significant recurring revenue across business acquisition, retention, and growth portfolios spanning fiber, wireless, VoIP, and business connectivity solutions. • Led the first commercial organization to exceed revenue targets during the launch of AT&T Business Wireless Broadband through strategic territory execution, consultative selling, market segmentation, and disciplined go-to-market leadership. • Trusted by senior leadership to present performance insights and business improvement recommendations to Directors and Vice Presidents, supporting broader adoption of operational improvements. • Designed commercial enablement resources that accelerated ramp-up, improved execution quality, and reduced dependency on senior personnel. • Built a performance measurement framework that standardized coaching, strengthened accountability, and improved execution consistency during critical rollout phases. • Developed future leaders, including direct reports who advanced into management, project management, and specialized business functions.

Consultative SellingBusiness ConnectivityPerformance Measurement

AT&T

Academic & Performance Leadership

• Led academic performance initiatives supporting large student cohorts and faculty stakeholders, achieving 72% IELTS Band 7.5 attainment against a 60% institutional target.

Academic PerformanceIELTS PreparationFaculty Leadership

INTERNATIONAL BACCALAUREATE SCHOOLS

UNIVERSIDAD ETAC

Academic Coordinator / Area English Coordinator

• Supervised large faculty teams in higher education environments, directly training English faculty and supporting multi-campus academic coordination. • Improved enrollment, training consistency, and academic execution through faculty development, process improvement, and performance management initiatives.

Faculty DevelopmentAcademic CoordinationProcess Improvement

UNIVERSIDAD ETAC

Education

UNIVERSIDAD ETAC

UNIVERSIDAD ETAC

Bachelor of Business Administration

Skills

Transformation LeadershipCross Functional LeaderProcess ImprovementForecastingOperations ManagementOperations ManagementCustomer ExperienceCoaching & DevelopmentCustomer SuccessRevenue OperationsSales OperationsRevenue GrowthGo-to-Market StrategyPipeline ManagementAccount ManagementConsultative SellingSaaS SalesBusiness DevelopmentB2B SalesSales Management

Languages

Spanish (Native or bilingual proficiency)English (Full professional proficiency)Portuguese (Limited working proficiency)