About
Product UI UX Web designer with 6 years of experience taking digital products from research to shipped interface.
I designed and owned the white-label design system behind COFE Cloud, the SaaS platform powering the Gulf’s biggest branded coffee apps. FiLLi, Caribou Coffee, Barn’s and Kayan all run on it. One themable system meant each brand could launch a fully branded iOS and Android app without rebuilding ordering, loyalty or subscription flows.
Outside that, I work as a Top Rated Plus designer on Upwork with $500K+ in personal earnings across 450+ projects and 240+ verified client ratings, and roughly 5M+ in measurable impact for clients across websites, mobile apps, product UI, brand systems and investor decks.
I also run an AI-integrated workflow: AI-assisted UI and UX flow generation, rapid prototyping, design system iteration, and AI-supported no-code and coded builds in Framer, Webflow and React. Speed multiplier on top of the craft, not a substitute for it.
Open for full time, part time and freelance roles.
What I'm looking for
A full-time remote product or UI/UX design or website creative designer role on a team that ships. I do my best work owning a design system end to end and being judged on what the product actually does for users, not on how the deliverables look in a deck.
Experience
Product / UI & UX Designer, Design Systems
COFE Cloud (COFE App)
Jan 2018 – Present
• Designed and owned the white-label design system for the Gulf's biggest coffee app platform: a single themable system that lets each brand launch a fully branded iOS and Android app without rebuilding core ordering, loyalty or subscription flows.
• Delivered end-to-end UX: discovery and competitor research, user flows and information architecture, mood boarding, wireframes, high-fidelity UI, interactive prototypes and usability testing across many rounds of iteration.
• Built the component library, design tokens and theming architecture in Figma, with developer-ready documentation and handoff to React engineering.
• Shipped branded experiences for FiLLi, Caribou Coffee, Barn's and Kayan, brands operating across the UAE, KSA and the wider GCC, spanning hundreds of outlets.
Design systemsFigmaReact
Senior UI/UX & Visual Designer, Top Rated Plus
Independent / Upwork
Jan 2017 – Present
• $500K+ in personal earnings, 450+ projects delivered and 240+ verified client ratings, placing in Upwork's top-rated tier.
• Delivered 5M+ in client impact across websites, mobile apps, UI/UX, product interfaces, brand systems and investor decks.
• Selected outcomes: 220% ROI from a website redesign (Aventis Care); $200K+ additional revenue from 50+ landing pages (Creatunity); 12× faster launch for a web + app build (DeenDay); $89K saved by an agency embedding me in place of a hire (DesignGroove).
• Embedded as a full-time designer inside agencies and startup product teams: daily standups, Slack, direct stakeholder feedback and fast revision cycles.
UI/UXBrand systemsLanding pages
Senior UI/UX and Visual Designer, Top 2%
Upwork
Feb 2020 – Aug 2026
$500K+ in personal earnings, 450+ projects and 240+ verified client ratings. Delivered 5M+ in client impact across websites, mobile apps, product interfaces, brand systems and investor decks. Selected outcomes: 220% ROI from a website redesign, $200K+ additional revenue from 50+ landing pages, 12x faster launch on a web and app build, $89K saved by an agency embedding me in place of a hire. Frequently embedded as a full-time designer inside agencies and startup product teams.
FigmaDesign ResearchWebsite DesignGraphic DesignMotion Design
Product / UI and UX Designer, Design Systems
Cofe Cloud
Jun 2024 – Mar 2026
Designed and owned the white-label design system for the Gulf’s biggest coffee app platform, a single themable system letting each brand launch a fully branded app without rebuilding core ordering, loyalty or subscription flows. Ran end-to-end UX including research, user flows, information architecture, mood boarding, wireframes, high-fidelity UI, prototyping and usability testing. Built the component library, design tokens and theming architecture in Figma with developer-ready handoff to React engineering. Shipped for FiLLi, Caribou Coffee, Barn’s and Kayan across the UAE, KSA and the wider GCC.
Claude DesignFigmaUser ResearchDesign SystemApp UI UX
Certifications
Upwork Top Rated Plus
Upwork
Jul 2025 – No expiry
Skills
Figma ComponentsDesign TasteDesign ThinkingEnvatoEleven LabsHiggsfieldAgents and MCPCursorCodexClaude CodeInterface DesignDashboard UXMobile App DesignUi designProduct DesignChatGPTClaude DesignWeb DesignUI UXFigma
Languages
English (Full professional proficiency)
