About
Results-driven Marketing Manager with 6+ years leading B2B brand strategy, demand generation, and AI-powered marketing campaigns across North America, Europe, and APAC for Pharma, Medical Device, and Consumer organizations. Proven track record of driving 110% growth in global marketing performance, generating 150-200+ MQLs per campaign, and scaling email engagement from under 10% to
99.6% open rates through data-driven content strategy and marketing automation. Partnered with regulatory teams to templatize 200+ compliance reports and recognized by senior leadership for flagship event execution and organic growth to 10,000+ LinkedIn followers.
Skilled in GTM strategy, cross-functional stakeholder management, generative AI adoption, and performance marketing, converting brand visibility into measurable pipeline and revenue outcomes.
What I'm looking for
Looking for a role in marketing which includes a blend of digital marketing, performance marketing, GTM strategy and Generative AI work flow.
Experience
Assistant Manager
Freyr Solutions
Jul 2020 – Present
- Spearhead end-to-end Marketing and Communications strategy for a global B2B portfolio, aligning GTM initiatives with business objectives to drive 110% growth in marketing performance year-over-year.
- Own multi-channel demand generation (SEO, organic social, paid) using Google Analytics and LinkedIn Analytics, consistently delivering 150-200+ MQLs per campaign across Consumer and Medical Device business lines.
- Architect integrated marketing communications strategy spanning email, webinars, podcasts, and social media; cut campaign costs 30-40% through marketing automation while sustaining a 99.6% email open rate.
- Drive content marketing strategy (blogs, whitepapers, case studies) with cross-functional stakeholders, growing LinkedIn following to 10,000+ and increasing organic web traffic and lead generation.
- Launched a branded podcast series and led full-cycle webinar and event production, including a flagship external event recognized with CEO appreciation.
gtm strategydigital marketinggenerative AIdemand generationperformance marketingSocial Media StrategyPerformance DashboardsRegulatory IntelligenceEmail EngagementContent PlanningPresales EnablementData Reporting
Education
Narsee Monjee Institute of Management Studies
MBA · Marketing
2017 – 2020
Certifications
Generative AI tools
Skill nation
Jan 2026 – No expiry
Performance Marketing
Tutedude
Sep 2025 – No expiry
Performance Marketing
tute dude
Sep 2025 – No expiry
Digital Marketing Specialist
LinkedIn Learning
Nov 2021 – No expiry
Google Analytics 4 (GA4) Essential Training
LinkedIn Learning
Nov 2021 – No expiry
Digital Marketing Specialist
Linkedin
Nov 2021 – No expiry
Google Analytics 4
Linkedin Learn
Nov 2021 – No expiry
Skills
Brand PositioningGenerative AIGoogle AnalyticsPerformance MarketingDigital MarketingContent StrategyMarketing AutomationB2B MarketingGTM Strategybrand positioningcampaign managementgoogle analyticsGTM strategyemail camapignsSEMSEoperformance marketinggenerative AIB2B marketingdigital marketing
Languages
English (Elementary proficiency)Hindi (Elementary proficiency)
