About
Dynamic leader with a proven track record of successfully managing projects and initiatives and achieving desired business objectives. Skilled in developing and executing strategies, managing budgets and resources, and leading cross- functional teams. Consistently produces tangible outcomes that exceed expectations.
SKILLS Recruitment • Program Evaluation • Training Facilitation • Curriculum Design • Facility Management • Facility Design • Health Promotion • Program Development • Strategic Planning • Marketing Strategy • Business Development • Project Management • Team Management • Sport Management • Sport Marketing • Grants management
WORK HISTORY 05/2019 to CURRENT CHIEF PROGRAM OFFICER Lutheran Volunteer Corps | Washington, DC Oversee and implement recruitment and admission strategies, nationally, establishing specific and measurable outcomes aligned with organization's overall mission.
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Identify media outlets for external communication events. Presenter for the Global Metro DC Synod podcast in 2024.
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Led over 25 Virtual Career Fairs and Information sessions through Handshake and Zoom.
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Supervise program staff, managing and evaluating performance, and providing high-quality services to program participants.
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Provide ongoing direction and leadership for program operations, nationally.
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Schedule and supervise staff meetings to discuss new ideas and update participants on program details and milestones.
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Communicate regularly with stakeholders, updating on progress to build support for program.
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Developed Social Justice training program from ground up, laying out framework, and defining roles.
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Manage social media and grassroots marketing and advertising. • Reduce operational risks while organizing data to forecast performance trends.
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Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
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Designed and implemented the LVC National Hike-Athon, exceeding inaugural fundraising goals by 15%.
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Facilitator of Salsa, Apricot, Salesforce and CRM software platforms. • Provide project management, research, and tactical/administrative support to outreach and programming for the LVC community.
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Track and report recruitment data and trends for internal teams and external stakeholders.
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Draft and edit select internal and external communications. • Oversee and support communications team on recruitment marketing graphics and social media platforms.
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Approve and process participant applications, communications, review, and follow-ups as needed.
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What I'm looking for
Looking for a senior director position in a mission-driven non-profit.
Experience
CHIEF PROGRAM OFFICER
Lutheran Volunteer Corps
May 2019 – Present
Oversee and implement recruitment and admission strategies, nationally, establishing specific and measurable outcomes aligned with organization's overall mission.
•
Identify media outlets for external communication events. Presenter for the Global Metro DC Synod podcast in 2024.
•
Led over 25 Virtual Career Fairs and Information sessions through Handshake and Zoom.
•
Supervise program staff, managing and evaluating performance, and providing high-quality services to program participants.
•
Provide ongoing direction and leadership for program operations, nationally.
•
Schedule and supervise staff meetings to discuss new ideas and update participants on program details and milestones.
•
Communicate regularly with stakeholders, updating on progress to build support for program.
•
Developed Social Justice training program from ground up, laying out framework, and defining roles.
•
Manage social media and grassroots marketing and advertising.
• Reduce operational risks while organizing data to forecast performance trends.
•
Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
•
Designed and implemented the LVC National Hike-Athon, exceeding inaugural fundraising goals by 15%.
•
Facilitator of Salsa, Apricot, Salesforce and CRM software platforms.
• Provide project management, research, and tactical/administrative support to outreach and programming for the LVC community.
•
Track and report recruitment data and trends for internal teams and external stakeholders.
•
Draft and edit select internal and external communications.
• Oversee and support communications team on recruitment marketing graphics and social media platforms.
•
Approve and process participant applications, communications, review, and follow-ups as needed.
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Collaborate with fundraising team on reporting activities and framing impact.
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Expert on the Handshake and Service Year Alliance platforms increasing visibility with higher education institutions and increasing applications for LVC fellows.
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Developed strong partnerships with Americorps and the Peace Corps, enhancing collaboration and resource sharing for mutual benefit.
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Enhanced talent acquisition strategies by implementing innovative recruitment marketing campaigns.
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Leveraged data analysis techniques to identify trends in recruitment data and develop actionable insights for continuous improvement of recruitment strategies.
HandshakeSalesforceCRM software
DIRECTOR OF MEMBERSHIP AND WELLNESS
Pozez JCC
Feb 2017 – Mar 2019
Worked closely with organizational leadership and board of directors to guide operational strategy.
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Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
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Monitored office workflow and administrative processes to keep operations running smoothly.
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Established departmental performance goals and provided feedback for underperforming areas.
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Formed 10 strategic partnerships and connected with potential clients to drive business development.
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Assisted with sales and marketing strategies to foster achievement of revenue goals.
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Created a food landscaping area for members and the community.
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Exceeded membership goals by 10% of budgeted forecast.
• Designed new membership structure for the organization.
• Monitored expenditures to mitigate risk of overages.
• Drafted and distributed reports to assist board members with critical business decisions.
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Trained and guided team members to maintain high productivity and performance metrics.
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Recruited and onboarded team members for membership and wellness departments.
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Created and implemented comprehensive fitness and wellness programs.
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Facilitated wellness trainings and webinars for members and the community.
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Co-designed new fitness center from start to finish.
Fitness programsWellness trainingsMarketing strategy
EXECUTIVE DIRECTOR, TRINITY CENTER
Trinity Washington University
Nov 2013 – Feb 2017
Partnered with the Division 3 Athletic department, supporting student athletes and Athletic staff and trainers.
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Managed fitness centers, recreation facilities and aquatic facilities on the Trinity Washington University campus.
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Implemented effective social media strategies to facilitate new business and promote patronage in existing members.
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Supported enrollees in fitness program services by encouraging participation in Zumba, yoga, HITT and other beneficial workout classes.
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Coordinated marketing efforts to promote fitness and wellness programs.
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Met or exceeded monthly revenue and training goals.
• Helped clients set and achieve health and wellness goals.
• Developed and implemented comprehensive fitness and wellness programs to promote healthy lifestyles.
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Developed and maintained positive relationships with community members, businesses and vendors to build trust and rapport.
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Collaborated with health and wellness professionals to create and execute events, seminars and workshops on various topics.
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Effectively managed the largest sports complex (27k sq feet) for women and girls in sports in the US.
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Created partnerships with the Washington Mystics and Washington Wizards.
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Provided admissions counseling support for student athletes.
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Oversaw financial management, ensuring fiscal responsibility and long- term sustainability for the organization.
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Worked closely with organizational leadership and board of directors to guide operational strategy.
Social mediaFitness programsAthletic partnerships
DIRECTOR OF HEALTH AND WELLNESS
YWCA National Capital Area
Jan 2008 – Jul 2013
Developed and maintained positive relationships with community members, businesses and vendors to build trust and rapport.
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Forged 18 new strategic partnerships in the DC area providing education and resources about health disparities.
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Helped clients set and achieve health and wellness goals.
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Conducted needs assessments or surveys to determine interest in or satisfaction with wellness and fitness programs, events or services.
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Coordinated marketing efforts to promote fitness and wellness programs.
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Collaborated with health and wellness professionals to create and execute events, seminars and workshops on various topics.
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Developed and implemented comprehensive fitness and wellness programs to promote healthy lifestyles.
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Created and evaluated KPI for health and wellness programs.
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Appointed to the YWCA Mid- Atlantic Strategic Planning Committee.
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Created, monitored, and re-forecasted 5 million dollar budget.
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Coordinated with entertainment venues to create joint promotional events.
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Partnered with the Washington Mystics providing off-season aquatic therapy and programs for the team.
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Partnered with the Alpha Kappa Alpha sorority through events and educational seminars.
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Co-managed the Washington Area Women in the Trades (WAWIT) program providing construction-industry training and workforce development training for underserved women.
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Facilitated smoking cessation sessions for members and the greater community.
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Partnered with the PEPCO corporation, providing workplace wellness programs and corporate memberships.
Health promotionProgram developmentStrategic partnerships
REGIONAL DIRECTOR OF SALES AND OPERATIONS
Womenfit Total Fitness
Mar 2004 – Jan 2008
Led a regional sales team to exceed targets through strategic planning and execution.
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Increased membership revenue in regional clubs by 18% over a four year period.
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Developed and implemented operational processes to enhance member satisfaction and retention.
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Managed budgets effectively, optimizing resources for maximum profitability across regions.
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Established key partnerships to expand market presence and drive revenue growth.
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Increased regional sales revenue 15% by implementing strategic sales plans and fostering strong relationships with members and clients.
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Utilized CRM systems to track performance metrics, ensuring accountability within teams.
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Conducted comprehensive market research to identify emerging trends and adjust sales strategies accordingly for maximum impact.
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Designed marketing collateral and marketing campaign strategies to drive guests to the clubs.
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Created a pre-sale strategy for a new club, exceeding pre-sale membership goals.
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Co-designed a new club from beginning to end, incorporating new trends in the design.
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Championed continuous improvement initiatives within the region, fostering a culture of innovation and adaptability among team members.
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Streamlined operations for enhanced efficiency and cost reduction, resulting in improved profitability across the region.
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Implemented regional talent development programs to foster employee growth and retention, resulting in a more skilled and engaged workforce.
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Monitored competitor activities closely to proactively respond to changes in market dynamics with appropriate countermeasures.
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Developed high-performing sales teams through targeted recruitment, training, and performance management initiatives.
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Negotiated favorable contract terms with suppliers, achieving substantial cost savings without compromising quality or service levels.
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Designed and implemented a point of sale personal training sales strategy, increasing personal training revenue by 20%.
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Utilized athletic and personal training background to increase personal training and group exercise revenue, increasing positive fitness outcomes of members and clients.
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Analyzed market trends to identify growth opportunities and inform sales strategies.
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Trained and mentored staff, fostering a culture of excellence and continuous improvement.
CRM systemsSales strategyMarket research
Education
University of Phoenix
Bachelor of Science · Psychology
Capella University
Ph.D. · General Psychology
2015
Capella University
Master of Science · Psychology
2010
Certifications
Sports Management Certificate
IAP
Leadership Essentials Certificate
Coursera
Skills
Community DevelopmentGrants managementSport MarketingSport ManagementTeam ManagementProject ManagementBusiness DevelopmentMarketing StrategyStrategic PlanningProgram DevelopmentHealth PromotionFacility DesignFacility ManagementCurriculum DesignTraining FacilitationProgram EvaluationRecruitment