About
I am a strategic sales leader with over 10 years of experience driving sustainable revenue for social enterprises. Most recently at Furniture Bank, I have led revenue ownership and sales team management while modernizing tech stacks with AI-driven tools to maximize social impact.
My work spans full-cycle revenue management including fiscal forecasting, trend analysis, recruitment, onboarding, and coaching. I have engineered KPI reporting structures, overseen CRM integrity, and integrated AI workflow automation to eliminate manual processes. I have also managed donor relations, B2B lead management, and social media engagement to support organizational growth.
Experience
Senior Sales Manager
Furniture Bank
Jul 2015 – Present
Revenue Ownership: Directly responsible for the revenue generated by the social enterprise arm; overseeing the sales team to ensure consistent achievement of multi-channel fiscal targets.
Strategic Forecasting: Conduct comprehensive revenue forecasting and trend analysis to inform leadership of market shifts, seasonal fluctuations, and growth opportunities.
End-to-End Talent Management: Personally execute all internal recruitment, bespoke onboarding, and continuous coaching, significantly reducing hiring costs and ensuring culture-fit.
Tech Stack Modernization: Championed the integration of AI-driven tools in leadership meetings to automate "heavy" manual processes, reclaiming team bandwidth for mission-critical work.
Data Governance & QA: Engineered robust KPI reporting structures and oversaw CRM integrity to ensure 100% accuracy in sales payment reconciliation and reporting.
Revenue StrategyAI Workflow AutomationKPI EngineeringSales CoachingStaff TrainingPerformance ReportingDonor RelationsB2B Lead ManagementProject Planning
Financial Services Representative
CIBC
Jan 2014 – Dec 2014
Delivered expert financial guidance and account services, prioritizing trust-building and one-call resolution for complex client inquiries.
Financial GuidanceAccount ServicesClient Relations
Managed POS operations, store opening/closing procedures, and staff training while consistently exceeding daily sales and charitable donation targets.
POS OperationsStore ProceduresStaff Training
Skills
Staff TrainingPOS OperationsFundraising EventsSocial Media ContentProject PlanningDonor RelationsData GovernanceCRM IntegrityKPI EngineeringChange ManagementAI Workflow AutomationTech Stack ModernizationSales CoachingOnboardingRecruitmentTalent ManagementTrend AnalysisFiscal ForecastingRevenue Strategy
Languages
English (Native or bilingual proficiency)
