Sohail Ashraf

Focusing on WordPress customization, PHP enhancements, responsive design, and performance optimization.

Developed a high-end eCommerce website with scalable architecture. Customized Divi theme for premium UI/UX design. Integrated WooCommerce for product and checkout management. Improved performance and responsiveness across devices. Enhanced user experience through optimized layout and structure.

Developed a dynamic corporate website with custom page layouts. Built responsive pages using Elementor with optimized structure. Created reusable templates for easier content management. Improved UI consistency and user experience across devices. Enhanced performance through optimized backend structure.

Developed an interactive corporate website using Elementor and custom PHP. Built dynamic and reusable layout components for scalability. Implemented interactive UI features using JavaScript and jQuery. Ensured responsive design across all devices and screen sizes. Optimized front-end performance and usability.

Built a custom WordPress website reflecting the brand identity. Developed a fully responsive UI for all device compatibility. Implemented SEO optimization for improved online visibility. Customized theme structure for better user experience. Optimized assets and performance for faster website speed.

Developed a responsive business website with a custom WordPress theme. Designed a clean and scalable UI aligned with corporate branding. Implemented SEO-friendly structure for better search visibility. Ensured mobile responsiveness and cross-browser compatibility. Optimized website performance for faster load times.

Developed 12 Laravel-based platforms across real estate, business services, logistics, education, recruitment, and auction systems. Built end-to-end systems including property search portals, job marketplaces, business directories, and online booking platforms. Developed REST APIs for web and mobile applications, including AWS AI-powered consultancy features for mobile apps. Designed and optimized database architectures tailored to each project’s business requirements. Integrated third-party services, including Authorize. Net payment gateway, SOAP APIs, and external logistics systems. Improved system performance through query optimization, reducing response times from minutes to seconds. Delivered full-stack development across multiple domains, including auctions, shipping, real estate, and social platforms.

Developed and contributed to eight SMB-focused platforms across WordPress, Shopify, CodeIgniter, and custom PHP CMS frameworks. Built WordPress-based real estate, business, and service websites with custom themes, lead capture flows, and CMS-driven content management. Developed Shopify apps, including OrderLimits (cart rules engine) and Doya Deals (admin product and discount management system). Built Ubenx scholarship and revenue-sharing platform using CodeIgniter with structured workflow logic. Developed the Sharp CMS framework, enabling modular, reusable components for rapid website deployment. Implemented SMB e-commerce and service websites such as Foneworld and Johntibbs with booking and product management features. Worked across multiple technology stacks, ensuring consistent functionality, API integration, and scalable architecture.

Developed five specialized technical platforms covering order processing, custom product design, game hosting, sports timing systems, and SMB marketing automation. Built Order Management API with OrderDesk and Dropbox integrations for order validation, shipment routing, and image storage. Created a TeeHeeHee shirt customization platform using GD Library with multi-install campaign management features. Developed a self-hosted games system using Phaser.io and Laravel to auto-generate and deploy custom games with automated hosting and cPanel provisioning. Integrated 3Way Racing platform with SOAP/NuSOAP services for external race timing across multi-discipline events. Built Profastweb SMB CMS with lead tracking and mass email campaign functionality using CodeIgniter. Designed scalable APIs, campaign engines, and automation workflows across all systems.

Developed a multi-category lifestyle content platform covering 20+ topics, including food, health, travel, entertainment, relationships, and more. Built an editorial workflow and CMS-driven admin panel for content creation and management. Integrated Facebook, Twitter, and Google APIs for automated content distribution and social sharing. Implemented AJAX-based dynamic content loading for improved performance and user experience. Designed social engagement features to increase reach and user interaction across platforms. Worked as a sole developer, handling full-stack development, API integrations, and system optimization.

Developed a hosted e-commerce platform similar to X-Cart/ZenCart, enabling businesses to launch fully functional online stores. Integrated 30+ payment gateways supporting secure online transactions, recurring billing, and subscription-based payments. Implemented shipping integrations with major carriers, including USPS and DHL, for automated order fulfilment. Built support for offline payments, e-checks, and alternative payment methods. Developed product and inventory import/export features, including Froogle and CSV-based workflows. Enabled downloadable products, gift certificates, and fully customizable storefront themes. Delivered end-to-end system architecture covering both the frontend storefront and backend administration panel.

Developed a survey management and alerts platform enabling multi-channel communication via SMS, voice, social media, and messaging apps. Built survey design, deployment, and response collection modules with backend CMS functionality. Implemented APIs to manage surveys, broadcasts, and system workflows across all channels. Developed a customizable reporting system with charts and analytics for client visualization. Built a backend admin panel for managing users, surveys, alerts, and communication campaigns. Optimized database performance and resolved legacy issues, including deadlocks and query inefficiencies. Collaborated with the client through daily sync-up calls for requirement gathering and task updates.

Developed a comprehensive multi-vendor travel booking platform integrating services like hotels, car rentals, tours, travel agents, and ticket bookings. Built REST APIs to expose booking and service data to web clients for seamless integration. Implemented itinerary management and end-to-end booking workflows across multiple travel categories. Designed and developed backend CMS features using October CMS with custom forms and data grids. Built scheduled and distributed services to handle background booking operations and data processing. Enhanced existing modules by adding new features and optimizing system performance. Reviewed codebase and implemented improvements based on impact analysis and system requirements.

Developed a comprehensive telehealth ecosystem consisting of doctor-facing (YGOIN Doctor) and patient-facing (YGOIN Patient) mobile applications. Built scheduling, practice management, and referral workflows enabling doctors to operate across hospitals or independent practices. Implemented paid appointment booking, medical history management, prescriptions, and diagnostic reporting for patients. Integrated real-time audio/video consultation features for doctor–patient and doctor–doctor communication. Developed REST APIs using CodeIgniter for authentication, clinical data handling, and application workflows. Designed journey/topic posting and patient-to-patient profile linking features to support engagement and medical networking. Worked with a hybrid database architecture using MySQL and MongoDB for structured and unstructured medical data. Built a backend admin panel for user management, monitoring, and system control.

Developed a startup ecosystem platform enabling founders to create, track, and manage venture profiles. Implemented modules for venture growth tracking, funding-readiness scoring, and investor introduction workflows. Built a backend admin panel for user management and platform functionality control. Designed and optimized database structure for scalable performance and efficient query processing. Improved server response time significantly through query optimization and performance tuning. Reviewed code, performed impact analysis, and implemented enhancements for system stability. Collaborated with the QA team for automation testing and resolution of script-related issues. Participated in daily client sync-ups for requirement gathering and task planning.

Developed a multi-tier SMS-based chat system connecting companies, dealers, agents, and customers in the automotive/service industry. Integrated Twilio API to enable real-time SMS communication across all user roles. Designed and implemented hierarchical communication flow (company → dealer → agent → customer) with full message tracking. Built payment gateway integration along with promo-code and discount management system. Developed modules for product, store, vendor, and user management within the messaging ecosystem. Maintained full conversation history audit trail for transparency and reporting. Acted as main developer, handling bug fixes, enhancements, and client-driven feature updates in a two-engineer team.

Developed an end-to-end professional driver service platform connecting vetted drivers with clients for on-demand transportation. Built booking workflows for driver onboarding, dispatch, and ride management across multiple sister-domain deployments. Implemented multi-site architecture, ensuring shared functionality and synchronized data across all platforms. Integrated SOAP-based external services for secure partner data exchange and third-party system communication. Developed RESTful APIs and AJAX/cURL-based integrations for real-time booking updates and cross-site synchronization. Designed scalable backend logic to support driver vetting, booking history, and ride tracking features.

Developed a hybrid web and mobile auction platform enabling live-streamed auctions and real-time bidding functionality. Built on WordPress and WooCommerce with Angular and Ionic-based hybrid mobile support for cross-platform access. Implemented WooCommerce-based buyer and seller account systems with integrated payment workflows. Delivered real-time auction user experience with responsive, pixel-perfect UI based on design specifications. Performed WordPress setup, theme normalization, and plugin configuration for scalable architecture. Reviewed and optimized the existing codebase to improve performance, usability, and maintainability.

Developed a Shopify app that transforms standard Shopify stores into a fully functional multi-vendor marketplace. Built a flexible commission engine supporting global, individual, and category-based commission structures. Implemented CSV-based bulk onboarding for sellers and products to streamline marketplace setup. Developed automated vendor fulfilment reminders via scheduled email notifications for unfulfilled orders. Built invoice generation workflows for admin-to-seller and seller-to-customer transactions. Designed seller profile pages with admin-configurable layouts and customer rating features. Handled end-to-end development as a sole developer, including Shopify API integration and backend architecture.