Mofikul Islam

Mofikul Islam

Results-driven Digital Marketing Consultant and Social Media Manager with 5 years of professional experience

Dhaka, Bangladesh

About

I am a Digital Marketing Consultant and Social Media Manager with 5 years of experience specializing in social media marketing, organic growth strategies, and cross-channel paid advertising. Most recently at Outsourcing BD Institute, I have developed expertise in building engaged online communities and managing full-funnel paid campaigns across Meta, TikTok, and Google platforms. My work spans strategy formulation, content calendar creation, and editorial planning to enhance brand visibility. I have produced short-form videos using Canva and native editing tools, managed YouTube channels with SEO optimization, and executed paid campaigns on Meta Ads, TikTok Ads, and LinkedIn Campaign Manager. Additionally, I utilize social analytics, A/B testing, and conversion tracking to drive strong ROI and scalable digital growth.

What I'm looking for

social media manager, social media marketing manager

Experience

Outsourcing BD Institute

Digital Marketing Consultant / Social Media Manager

Feb 2020 – Aug 2025

• Social Media Strategy: Formulated comprehensive social media strategies, engineered content calendars, and executed editorial planning to drive multi-platform brand visibility. • Short-Form Video Production: Conceptualized and developed highly engaging Instagram Reels, TikTok videos, and short-form assets, utilizing Canva and native tools for creative video editing. • YouTube Management & SEO: Directed YouTube channel management, optimizing technical YouTube SEO, metadata, and audience growth strategies to capture scalable organic video traffic. • Paid Campaigns: Spearheaded multi-channel paid social environments, managing budgets across Meta Ads, TikTok Ads, and LinkedIn Campaign Manager to hit CPA and ROAS targets. • Google PPC & Video Ads: Launched focused Google Video Ads, PPC search funnels, and display advertising networks to maximize cross-functional digital conversions. • Data Analytics & Tracking: Monitored performance insights through social analytics dashboards, performing continuous A/B testing and precision conversion tracking setup for transparent reporting. • Community Management: Cultivated active online follower bases via active community management, User Generated Content (UGC) development, and rapid audience engagement workflows.

Meta AdsYouTube SEOGoogle Video Ads

Outsourcing BD Institute

Education

Dhaka College

Dhaka College

Master of Arts (MA) · History

2000 – 2002

Languages

English (Professional working proficiency)