Sophia Grande-Campbell

Founder of a curated brand for vintage clothing, footwear, and accessories; oversee buying, merchandising, and sales operations. Lead assortment strategy, sourcing, and pricing to align with customer demand while maintaining competitive margins and strong sell-through across categories. Execute monthly pop-ups for Perla Vintage as well as selling at vintage collectives in New York City.

Manage setup of 300+ SKUs, ensuring cross-category accuracy and partnering with buyers to develop assortment-representative bundles. Analyze site KPIs including CVR, AOV, bounce rate and sessions to optimize placement of product and content strategy. Collaborate with the CRM team on marketing and linking strategies for 20+ weekly emails and paid social posts. Coordinate weekly promotion setup, including pricing updates and on-site promotional badging.

Set up and managed over 700 SKUs across men’s, women’s, and children’s categories within the Salesforce platform. Conducted competitive analysis to update assortments based on trends. Coordinated with planning and production to setup promotions and markdowns that supported profit goals. Served as product knowledge expert to Stores and Consumer Relations teams with e-commerce related questions and issues.

Monitored inventory by store, region, and demographics to maintain balanced stock. Created and monitored sales plans to account for fluctuations, and advocates for strategies that maximize greatest profit. Prepared weekly business analysis reports, shipping grids and makes Open-To-Ship adjustments to drive sales, sell-through and profitability. Collaborated with buying and planning teams to align new receipts with business trends.

Supported seasonal assortment planning and market research to build a competitive omni-channel lineup. Partnered with CEO to manage product lifecycle and align on rollouts. Produced weekly performance reports with assortment recommendations.