About
SEO Specialist with hands-on experience in AI SEO, having 6+ years of experience in brainstorming SEO & AEO strategies for multiple clients from various sectors like Health, Insurance, Education, E-commerce, and Legal.
Strong problem-solving and analytical skills.
Proficient in using tools for audit, analysis, fixes, and final implementation for projects.
Collaborated with developers and team members for the proper execution of SEO strategies.
Communicating with the client on strategies, setbacks, and progress.
What I'm looking for
Seo Specialist
Experience
Senior SEO Specialist
Appycodes
Aug 2022 – Present
● Developed and executed SEO strategies that improved client conversion rates by 55% on average.
● Collaborated with the content team, optimizing content, resulting in a 70% increase in organic web traffic over 18 months
● Retained portfolios for over 30 clients, strategising & enhancing their local search presence.
● Collaborated with cross-functional teams to align SEO goals, enhancing campaign effectiveness by 35%.
SEO StrategyContent OptimizationLocal Search SEO
SEO Executive
Social Noodle Media
Jan 2021 – Feb 2022
● Managed SEO and eCommerce optimisation for a local business's Shopify website, improving product pages, collection pages, metadata, internal linking, and local keyword targeting.
● Helped achieve top Google rankings for commercial and local keywords, increasing website visibility, traffic, and lead enquiries.
● Set up and optimised Amazon Seller Central product listings, including titles, bullet points, descriptions, backend keywords, pricing, and product attributes.
● Handled product uploads, listing updates, order tracking, inventory coordination, and day-to-day eCommerce store support.
● Planned SEO content based on keyword research, competitor analysis, search intent, and local business goals.
ShopifyAmazon Seller CentralSEO Content Planning
Freelance SEO Expert
Freelancer
May 2018 – Dec 2020
• Performed keyword research and content mapping for local businesses, blogs, and service websites to target commercial and long-tail search queries.
• Optimised WordPress websites using Yoast SEO/ Rank Math, improving titles, meta descriptions, headings, URLs, image alt text, internal links, and content structure.
• Conducted technical SEO audits to fix broken links, redirect issues, and duplicate metadata.
• Improved local search visibility through Google My Business optimisation, citation building, NAP consistency, and location-based landing page SEO.
• Supported off-page SEO campaigns through business listings, niche directories, guest posting, competitor backlink analysis, and manual outreach.
Keyword ResearchWordPress SEOTechnical SEO Audit
Education
Manipal University Jaipur
BBA
Certifications
Project Management Assessment
Learntube.ai
Mar 2026 – No expiry
AI for Professionals (AIFP) Certification
Learntube.ai
Mar 2026 – No expiry
Skills
ClaudePerplexityChatGPTAI Tools for SEOScreaming FrogSEMrushTag ManagerGoogle Search ConsoleGA4WordPress
Languages
English (Professional working proficiency)Bengali (Native or bilingual proficiency)Hindi (Full professional proficiency)
