Supriya Seal

● Built KPI, funnel, and pipeline visibility dashboards using GA4, Google Tag Manager, and CRM data to track campaign performance and source level attribution, and diagnosed CRM data gaps with Sales and RevOps to improve forecast reliability. ● Configured a custom Salesforce field through API integration with Engineering and Salesforce development, saving reps about 2 hours per day, and built an email to case automation workflow that replaced manual lead and contact review. ● Led CRM governance across 20,000+ records, defining source of truth data standards and owning dedupe, suppression, cleansing, validation, and enrichment to improve pipeline accuracy for forecasting. ● Used SQL in Snowflake for ad hoc reporting and pipeline analysis, and standardized CRM documentation, SOPs, and governance frameworks for stakeholders across global teams.

● Administered HubSpot CRM (Marketing Hub and Sales Hub) end to end, building workflows, property mappings, lists, and custom properties, and managing permissions for 100+ users, while also supporting Salesforce, ChurnZero, Zuora, Outreach, and ZoomInfo across Marketing, Sales, CS, Finance, and Product. ● Built pipeline and funnel dashboards designed to drive action on forecasting risk and campaign drop offs, surfacing leakages for Sales and CS to address directly. ● Led process standardization and SOP development, configuring HubSpot and Salesforce workflows to keep operational reviews and initiatives on schedule and meeting quality benchmarks. ● Maintained CRM hygiene and compliance, including dedupe and suppression logic, governance, audits, and validation across HubSpot and Salesforce, resolving issues with cross functional stakeholders.

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