Tarun Durga

• Gave Aspect Global, a group whose nine businesses span infrastructure, hospitality, entertainment, bullion and solar, one brand thought (“Your Aspect. India's Aspect.”) and wrote the investor communications framework for Aspect Infrastructure. • Set Runtime's own 2027 positioning as a “Focused Growth Partner” with the founder and leadership team, then broke it into a six-month plan and a 90-day action list the team runs alongside client work. • Write the strategic narrative for high-value pitches and carry them through to production; won 3 new client engagements since May 2026, including Deloitte India, worth ~US$200K (₹1.75 crore) in potential annual revenue. • Reworked the economics of the agency's AI film studio, cutting production cost ~60% by reducing regenerations per shot.

Runtime Solutions (~US$1.7M digital and creative agency, via ClearSky)

• Trained 1,000+ leaders across 15+ industries in 20+ workshops and masterclasses for Aditya Birla Group, WNS, FICCI and Adani Realty.

TarunOnAI (AI adoption practice, via ClearSky)

Run the strategy side of 18+ brand engagements across BFSI, real estate, retail and luxury hospitality, taking each from research and business diagnosis through positioning, brand architecture and the creative brief, then staying with the design team while the work gets made. • Wrote the travel experience framework for 080 Lounge at Bengaluru International Airport, which went on to win Favourite Airport Lounge at the Condé Nast Traveller Awards 2024. • Diagnosed DLF Brands' Pure Home + Living as a seasonal gifting stop with no cultural identity, wrote its brand belief and positioning (“Pure helps you cultivate a home that's unmistakably yours”), and gave the founder a curation framework that tests every product and collaboration against five Indian seasons and seven principles. • Turned qualitative interviews with solitaire buyers into the insight behind Kisna's RARE brand strategy: women buy diamonds for themselves, as a reward for who they've become, while gold belongs to family and tradition. • Built the place-brand strategy for Adani Realty's MN Nagar redevelopment in Mumbai, setting a city-maker positioning for the group and a dual brand architecture for two distinct buyer archetypes. • Anchored NPCI's biometric payments platform (AEPS) on the idea “Identity is the Key to Prosperity” after field research with banking correspondents and merchants, and wrote its communications framework.

Design Stack (branding agency, via ClearSky)

• Turned a media start-up into a sustainability engagement platform, pitched it to a ~US$290K (₹2.5 crore) angel round, structured 11 launch partnerships, and launched the Stars of Sustainability podcast with guests including Anita Dongre, Ricky Kej and Jayant Sinha (40,000+ views).

Earth Inherited (with ECube and the Indian Express Group)

• Repositioned ECube from ESG advisory to a climate finance platform, rewriting its positioning, communication pillars and investor narrative; the new story secured a ~US$460K (₹4 crore) funding round, and ECube launched the BRSR Barometer with the Indian Express and StepChange.

ECube Advisors

• Shaped Kansai Nerolac's painter loyalty programme, reaching 500K+ app downloads and 80K+ painters trained with a 75% drop in support queries.

Merkle / Extentia (Dentsu Group)

• Seconded as fractional CMO to India Post Payments Bank: advised the CEO, led a 38-person team through cultural research across rural India, brought the 300,000-strong postal network onto one launch plan, onboarded three creative agencies and ran a simultaneous multi-city launch presided over by the Prime Minister. • Set up Deloitte Digital India's Design Studio and ran transformation programmes for BPCL, Hindalco and Dialog Sri Lanka.

Deloitte Digital

• Grew the agency to ₹5 crore in revenue over 3.5 years, won 3 Effie Awards and lifted ORRA’s engagement 4x, for clients including PepsiCo, Berger Paints, Zee Network and Forevermark.

Buzzinga Digital

Times of India Group, Zapak.com, Agency Digi, Essel Group

Certified Strategic Design Coach

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