About
I bring 15+ years of B2B and B2C marketing and communications experience, partnering with executive leaders and cross-functional teams across competitive industries including healthcare, health tech, finance, fintech, and professional services.
As a full-stack marketing generalist, over the course of my career I’ve led 30+ integrated campaigns/programs end-to-end, from early insight and ideation through launch and optimization. My work often focuses on translating technical or abstract subject matter into clear, compelling short- and long-form content that resonates with real audiences. My full range of project experience includes website redesigns, brand refreshes, thought leadership initiatives, media relations, and research-driven content creation, many of which supported demand generation, sales enablement, and lead generation for B2B pipelines.
What I'm looking for
In my ideal role, I operate comfortably as both a hands-on individual contributor and a collaborative partner, working closely with executive leadership, writers, designers, and internal and external stakeholders. I’m drawn to teams that value clarity, strong craft, and work built to earn attention and deliver real business impact. I welcome the opportunity talk more about how my professional background, perspective, and lived experiences could make a positive impact on any team.
Experience
Marketing Manager + Senior Director, Marketing
Jun 2021 – Jan 2026
Served as strategic communications and marketing partner to 20+ B2B and mission-driven client organizations across healthcare, compliance, and professional services—owning messaging architecture, stakeholder communications, and channel strategy from onboarding through retention.
Pitched and coordinated directly with reporters and media contacts on behalf of client organizations, securing press coverage and managing media relationships as part of integrated communications campaigns.
Directed agency creative teams and external contributors in the production of 100+ communications assets annually—thought leadership, executive and stakeholder communications, and campaign content—ensuring every deliverable was accurate, on-brand, and compliant.
Oversaw client management and execution teams, managing 5–15 concurrent projects weekly and directing budgets up to $150,000 annually and individual project budgets up to $250,000.
Mentored three direct reports and contributed to agency leadership, staff development, and cross-functional client coordination.
CommunicationsBudget ManagementMarketing CampaignsProject ManagementContent Marketing
Hencove Marketing
Digital Brand Manager + Associate Director, Marketing & Communications
Jan 2018 – Jun 2021
Managed multi-audience communications reaching 130,000 monthly visitors across consumers, legislators, and 18,000+ member companies—simultaneously calibrating distinct messages for fundamentally different audiences.
Executed integrated public affairs campaigns across social, web, TV, and radio, and co-launched the Retail Gets Real podcast; established NRF's social media strategy and brand voice across 10 accounts, driving 15% average annual audience growth.
Produced hundreds of content assets for member engagement, advocacy, and public education, surfacing opportunities to amplify key issues and subject-matter experts to media and stakeholders.
Developed executive-level messaging and content for the Board of Directors; led a full organizational rebrand—including brand identity, messaging architecture, and agency direction—in partnership with the CEO and Board.
Partnered with internal program leaders and external healthcare organizations to translate complex initiatives into clear stakeholder communications across 30+ digital and print materials.
Owned editorial and content calendar strategy across blogs, thought leadership, web, video, podcast, and social platforms.
Built the organization's first B2B lead-generation program from scratch—defining audience segmentation, go-to-market strategy, and a LinkedIn campaign that generated a dozen marketing- qualified leads within the first campaign cycle.
Social MediaLinkedIn Campaign ManagerAdobe Creative SuitePodcast
Intend Health Strategies
Coordinator + Manager + Director, Communications
Feb 2012 – Oct 2017
Managed national public affairs communications reaching 130,000 monthly visitors across three fundamentally different audiences—consumers, federal legislators, and 18,000+ member companies—calibrating distinct messages without letting the seams show.
Executed integrated public affairs campaigns across social, web, TV, and radio, and co-launched the Retail Gets Real podcast; established NRF's social media strategy and brand voice across 10 accounts, driving 15% average annual audience growth.
Produced hundreds of content assets for member engagement, advocacy, and public education, surfacing opportunities to amplify key issues and subject-matter experts to media and stakeholders.
PodcastContent MarketingContent DevelopmentSocial Media
National Retail Federation
Marketing & Community Relations Manager
Apr 2010 – Jan 2012
Managed design, production, and distribution of all nonprofit marketing materials, and supported community engagement and public meetings in partnership with local government and volunteer leadership.
Marketing MaterialsCommunity EngagementPublic Meetings
Southeast Fairfax Development Corporation
Education
James Madison University
Bachelor of Arts · Corporate Communication
2005 – 2009
Skills
MarketingWordPressChatGPTClaudeCanvaLinkedIn Campaign ManagerGoogle AnalyticsGo-to-Market StrategyContent MarketingCampaign DevelopmentCRMMedia RelationsExecutive CommunicationsNewslettersEmail MarketingPublic AffairsMulti-Audience MessagingPartner CommunicationsLifecycle & Retention
