Treasure Omehia

Manage end-to-end multi-platform digital delivery initiatives on Meta and X (Twitter) platforms, directly defining target user segmentation rules to scale content discovery by over 40%. Act as pseudo-product owner for business accounts; audited and restructured core digital profile spaces to ensure compliance with strict platform system requirements and verification criteria. Translate qualitative user feedback, trending digital subcultures, and platform metrics into optimization recommendations for better user conversion funnels. Conduct continuous performance analysis on structural ad data (CTR, CPA) to adjust delivery strategies, manage feature spend, and maximize ROI.

Analyzed high-impact media events and entertainment spaces to design content features matching distinct target audience personas. Collaborated across creative functions (designers and media creators) to manage asset roadmaps, delivering optimized media matching precise product architecture limitations.