Travis Nisbett

Travis Nisbett

PRODUCT LEADER

Greater Phoenix, AZ area, United States

About

I am a leader in Product Management, Product Marketing, and Product Operations with over 15 years of experience spanning dental tech, healthcare, IT infrastructure, CRM/ERP, and telecommunications. Most recently at Align Technology, I have been driving product-centric practices and coaching teams to enhance product ownership and operational excellence. My work involves defining policies, shaping voice-of-customer processes, and configuring platforms for requirements and feedback management. I have led product launches including SaaS solutions and Electronic Health Record systems integrated with Epic, Salesforce, and DocuSign, using frameworks like Jobs-To-Be-Done and Outcome Driven Innovation®. I am skilled in Agile, Scrum, SAFe®, and data-driven competitive analysis to improve product quality and market penetration.

What I'm looking for

Product Management/Product Operations leader, 15+ years in PM, ~30 in tech. Built DaVita's modern EHR platform (NPS 21) and led Nuvolo's first multi-tenant SaaS launch, coaching a team of first-time PMs along the way. Seeking a Director, Group PM, or Principal PM role — ideally leading a product team — at a mid-sized business-application or healthcare technology company. Remote preferred; open to hybrid in Phoenix or relocation for the right opportunity.

Experience

Align Technology

Senior Product Manager → Expert Product Manager → Associate Director, Product Operations

Jan 2022 – Present

• Driving a shift toward product-centric requirements practices by defining policies, writing best practices, and coaching PMs to move from project-focused tasks to true product ownership • Overseeing transformation of go-to-market asset management by enabling earlier handoffs to marketing, sales, and education teams. Improving internal content discoverability and accuracy through modular asset delivery. • Shaping voice-of-customer and idea management practices for Product Management by developing integrated processes to connect feedback to requirements and prioritization. Also contribute to global feedback policy as a member of the enterprise strategy board • Configuring and administering platforms for requirements, feedback, and GTM asset management—aligning system capabilities with new policies and enabling scalable adoption through training and stakeholder support • Serving as lead PM, coaching less-experienced Product Managers and advancing core Product Management capabilities across the organization

Product ManagementRequirements ManagementFeedback Management

Align Technology

Group Product Manager

Mar 2021 – Dec 2021

• Built and led a team of four Product Managers—including first-time PMs—defining and driving adoption of a new role framework that accelerated delivery and earned broader organizational confidence in the product team • Led go-to-market launch of Nuvolo’s Life Sciences offering—expanding into a new regulated vertical that contributed to late-stage revenue growth and broadened the company’s addressable market • Oversaw development and launch of Nuvolo’s first multi-tenant SaaS product—reducing operational complexity for customers while driving an internal shift toward SaaS operating models, laying the foundation for future cloud-native transformations

SaaSProduct LaunchTeam Leadership

Nuvolo Technologies

DaVita Kidney Care

Senior Product Manager

Jan 2017 – Mar 2021

• Led the development and launch of a modern Electronic Health Record (EHR) system, including integrations with Epic, Salesforce, and DocuSign, improving clinical and administrative workflows for chronic care providers and achieving a Net Promoter Score of 21 • Served as lead Product Manager across multiple product lines, creating standardized approaches to go-to-market strategy, competitive analysis, and beta program design—improving product quality, internal enablement, and launch effectiveness

Electronic Health RecordEpic IntegrationSalesforce

DaVita Kidney Care

CA Technologies

Senior Product Marketing Manager

Dec 2014 – Jan 2017

• Served as lead Product Marketing Manager for three core Infrastructure Management products—driving messaging, positioning, and sales enablement for application and network performance solutions • Redesigned and formalized competitive intelligence processes—equipping sales teams with timely insights that improved win rates in strategic enterprise deals • Built and led win/loss analysis program—uncovering actionable insights that shaped product roadmaps, refined sales messaging, and informed executive strategy

Product MarketingCompetitive IntelligenceWin/Loss Analysis

CA Technologies

Senior Product Manager

Feb 2013 – Dec 2014

• Owned and evolved the Cloud and Managed Hosting product lines—Hostway’s largest and most strategic revenue drivers • Standardized product and value-added services portfolio—streamlining packaging and pricing to increase ARPU by 23% and improve customer retention and satisfaction • Launched the company's first Customer Advisory Board and voice-of-customer program—capturing feedback that shaped a market-driven roadmap and increased adoption across key customer segments

Cloud HostingProduct PortfolioCustomer Advisory Board

Hostway Corporation

Hosting.com

Senior Product Manager

Feb 2012 – Nov 2012

• Launched a new Disaster Recovery service ahead of schedule—expanding the customer base by 50% and surpassing revenue targets for the business unit • Managed cloud hosting for high-availability environments while co-leading the development of a cross- functional product planning process that was later adopted across multiple product lines

Disaster RecoveryCloud HostingProduct Planning

Hosting.com

Associate Director, Product

Feb 2011 – Jan 2012

• Directed the Product team (Product Management, Product Marketing, Sales Engineering) for all revenue- generating products across Toolbox’s professional communities in IT, HR, and Finance • Launched the company’s first e-commerce platform—expanding the business model beyond ad and lead-gen revenue by enabling direct user purchases, with an initial focus on technical education courses • Implemented pricing and promotional strategies that increased average order value by 63% and overall revenue by 46%

E-commerce PlatformProduct ManagementPricing Strategy

Toolbox.com

Education

United States Naval Academy

B.S. · Systems Engineering

Georgia Institute of Technology

Georgia Institute of Technology

M.S. · Systems Analysis

Skills

LeadershipEvangelismProduct AdvocacyScaled AgileScrumAgileProject ManagementWorkflow DesignDesign ThinkingProblem Space / JTBD/ODIData AnalysisStakeholder AlignmentCompetitive AnalysisProduct StrategyRelease ManagementNew Product DevelopmentLaunch StrategyProduct MarketingProduct Management

Languages

English (Native or bilingual proficiency)Spanish (Elementary proficiency)