Independent Ecommerce Consultant
Ultraexcel
Led Shopify website design and redesign projects for ecommerce businesses across multiple industries. Optimized website navigation, product pages, and customer journeys to improve user experience and conversion potential. Customized Shopify themes using HTML, CSS, and Liquid based on business and branding requirements. Conducted website audits and implemented SEO improvements including metadata optimization, sitemap submission, indexing, and GSC setup. Configured analytics and marketing tools to support data-driven business decisions. Planned, launched, and optimized Meta and Google Ads campaigns, managing audience targeting, creative direction, budget allocation, and campaign performance to increase traffic and sales. Built and optimized Klaviyo email and SMS systems, including abandoned cart flows, post-purchase sequences, win-back campaigns, and segmented promotional broadcasts, improving retention and repeat purchase rate. Managed multiple client projects simultaneously while maintaining clear communication, timely delivery, and high-quality execution in remote work environments.
