About
I operate as a full-funnel, growth-focused marketer with experience across Performance & Product Marketing, Digital Execution, Product Positioning, Content & Brand Building, SEO, SMM, Strategic Partnership, Growth Experiments, and AI-led marketing systems, CRM optimization, funnel management, and cross-channel growth strategy, with a strong focus on driving measurable business outcomes rather than just campaign-level metrics. My approach is centered on building data-driven scalable systems that drive measurable business outcomes such as lead & demand generation growth, ROI improvement, and funnel efficiency. Worked in domain across SaaS, MarTech, PropTech, Education.
Experience
Sr. Digital Marketing Associate
Sell.do
Jul 2024 – Present
Transitioned the company from a sales-led to a marketing-led growth engine, driving 65% increase in marketing-attributed revenue and onboarding 550+ clients by executing brand, digital, PPC & product marketing.
Built and scaled a data-backed, marketing-led growth engine that aligned product, marketing, and sales to increase revenue, improve funnel conversion efficiency, and strengthen GCC brand positioning. Managed 5 new tools product marketing roadmap across beta, launch, and BAU phases, ensuring consistent and effective GTM strategy & product messaging(MarTech, PropTech, AI Agent). Synthesized insights from customer-facing teams (product, pre-sales, sales) to validate messaging and influence product direction.
Improved content marketing & distribution from PRD via brochures, sales deck, positioning deck, resources(blog, guides), landing pages, social media posts. Managed rebranding across multi-channel marketing ecosystem including SEO, landing pages, social media, outreach, and events to drive integrated demand generation.
PPCMarTechSEO
Digital Marketing Associate
Kylas
Nov 2022 – Jun 2024
Drove scalable revenue growth and higher-quality pipeline by optimizing the full digital funnel—from ICP targeting and pre-sales alignment to PPC performance, conversion experiments, and CRM analytics—resulting in 7x MRR and consistent ROI improvement.
Strengthened SaaS product–market fit to acquire mid-market deals with better product team collaboration.
PPCCRMConversion Optimization
PPC Analyst
SRV Media Agency
Jun 2021 – Nov 2022
Managed 7+ PPC accounts with ₹1Cr+ monthly budgets, converting pilot campaigns into long-term revenue streams across education, gaming, and branding clients (MIT Pune, Symbiosis, Europa Locks). Improved lead quality 2x via cohort & funnel analysis, optimizing keywords, creatives, and campaign structures.
Built performance dashboards (CPL, CAC, ROAS) and delivered data-driven insights to founders/CMOs, enabling faster budget reallocation, better channel mix, and high-intent lead generation while maintaining tight timelines and zero-error execution.
PPCData AnalysisDashboarding
Education
PES Modern College
Bachelor of Engineering · Computer Science
2020
Certifications
ML & Data Science Intern
Tech Smart Systems
Consent Lifecycle Management
Securiti
Advanced Product Marketing
Linkedin, Great Learning
Master Product Analytics with MixPanel
Udemy
Internet & Social Listening Analytics
Brand24
Content & Social Media Marketing
Hubspot
Digital Marketing)
Growth School
Search Ads, Analytics, Display & DemandGen, Video
Google
Skills
AI Automationdata interpretationDigital strategyMedia PlanningEvent & WebinarProduct & GTM StrategyContent MarketingLLMsAI ToolsSEO AEO GEOSMMPPC
Languages
English (Full professional proficiency)Hindi (Full professional proficiency)Marathi (Full professional proficiency)Telugu (Elementary proficiency)
