Vanessa Smiley

Assist with setup, operation and breakdown of stages, lighting, electronics and other event materials for corporate and live events.

Reviewed and drafted project proposals, scoped their work loads to predict project timelines and identified resourcing needs and priorities. Facilitated all creative meetings including kick-offs and cross- functional meetings to drive clarity and maintain alignment. Developed and managed the Music Licensing Program working closely with marketing, legal, construction and design teams. Created a Standardized Campaign Process Model now used across WWM. Guided creative agencies and stakeholders through asset creation, feedback rounds and approvals. Analyzed campaign data and integrated insights into future workflows. Partnered with sales, leadership, architecture, construction and accounting to plan channel-specific campaigns. Created and managed project specific budgets.

Managed CRM segmentation and email marketing campaigns. Coordinated events, vendor relationships and B2B partnerships. Produced creative materials: signage, photography, video content, etc.

Directed client onboarding that built long term relationships and supported client retention. Managed multiple client accounts; coordinating timelines, deliverables, communication and initiatives. Lead development and execution of integrated marketing and PR strategies. Conducted brand repositioning, rebranding initiatives and brand activations from concept to execution. Presented campaign strategies and performance insights to clients and stakeholders.