About
Senior UI/UX & Product Designer with 6+ years of experience designing scalable SaaS, B2B, and enterprise platforms used by 10,000+ users. Expert in product thinking, UX research, interaction design, and design systems, with a proven track record of improving usability, task success rate, and product adoption by 30%+. Skilled in transforming complex workflows into intuitive, data-driven user experiences while aligning user needs with business goals.
Integrated AI into the design workflow to enhance research, ideation, and rapid prototyping, improving design efficiency and decision-making.
What I'm looking for
I’m looking for a Product/UI/UX Designer role where I can work on impactful SaaS or enterprise products, take ownership of end-to-end design, and continue building scalable, user-centric experiences.
Experience
UI/UX Designer
Softweb Solutions - An Avnet company
Present
Led end-to-end product design lifecycle: research → wireframes → UI → prototyping → developer handoff
Designed enterprise SaaS dashboards and monitoring systems for real-time data tracking
• Improved task success rate by 30%+ by simplifying complex workflows and reducing cognitive load
• Built scalable design systems and reusable components in Figma
• Collaborated with product managers and engineers in Agile environment
IoT Monitoring & Alert Management Platform - SimTech Helmet
Designed a monitoring and alert management platform for Io T safety devices across web and mobile
Created real-time dashboards with KPI cards, maps, and analytics for device tracking
Built alert management system with event tracking and prioritization for faster issue resolution
Designed mobile-first experiences for emergency alerts and quick decision-making
Product Thinking & Impact
Identi fied gaps in IoT workflows and designed real-time dashboards and alerts, improving incident response and visibility
Simplified data-heavy systems using clear hierarchy and UX patterns, improving usability and product adoption& Prioritized alerts, KPIs, and maps to enable faster, data-driven decision-making
KEY PROJECTS - Worked on multiple enterprise products. Design files can be shown during interviews; case studies can be explained live.
SaaS / Enterprise / Dashboard Projects
T-Mobile / EPIF — Telecom performance analytics system
Swisscom Cell Tower Monitoring — Telecom infrastructure monitoring system
Avnet – Polar Portal — Supply chain analytics enterprise platform
Smart Helmet Dashboard — Real-time safety monitoring system
EPIF Energy Platform — Energy performance analytics dashboard
Urbaneo — Property management SaaS platform
Nippon Bearing — Manufacturing data analytics dashboard
MEA Energy — Utility operations monitoring dashboard
LB Foster — Infrastructure project tracking platform
Troon — Operations and management analytics dashboard
DZSP21 — Operations and management analytics dashboard
Mobile Applications
Smart Helmet – Monitoring Mobile App
CAT5 MAUI – Field Operations Mobile App
United Through Reading – Learning Mobile App
FigmaUI DesignUX Research
Gaming & UI/UX Designer
PCCUBE SOFTECH
Designed immersive UI/UX for gaming interfaces focusing on user engagement and interaction flows.
Worked closely with developers to deliver optimized assets for smooth gameplay experience.
UI/UX DesignGaming InterfacesInteraction Flows
Senior Graphic Designer
Above All Advertising, Inc.
Designed complex UI layouts and brand guidelines for corporate clients.
Created digital brochures, catalogs, and marketing assets with strong focus on visual hierarchy and usability.
Collaborated with marketing and development teams to ensure consistent design execution.
UI LayoutsBrand GuidelinesVisual Hierarchy
Founder & Design Lead
Entrepreneur
Founded and led an IT design studio, managing a team of 5+ designers and developers.
Owned UI/UX strategy for multiple B2B, SaaS, and startup products from concept to launch.
Delivered end-to-end product design including UX research, wireframes, UI systems, and high-fidelity prototypes.
Worked directly with clients to translate business requirements into user-centered digital experiences.
Designed branding systems, marketing websites, and product interfaces for startups and enterprises.
UI/UX StrategyFigmaPrototyping
Education
GTU University
Master of Computer Applications (MCA)
2013 – 2016
Bhavnagar University
Bachelor of Computer Applications (BCA)
2010 – 2013
Skills
AccessibilityUX designUI designAdobe XDFigmaA/B TestingUX AuditHeuristic EvaluationUX StrategyJourney MappingPersona CreationUsability TestingUser InterviewsData VisualizationResponsive DesignInformation Architecture
Languages
English (Full professional proficiency)Gujarati (Native or bilingual proficiency)Hindi (Native or bilingual proficiency)Marathi (Professional working proficiency)