SEM / Paid Media Specialist
Remote - Spain, Spain
#OpenToWorkPaid Media and Performance Marketing specialist with more than 7 years of experience in digital marketing and customer acquisition. Experienced in Google Ads, Meta Ads and LinkedIn Ads, B2B lead generation, campaign optimization, analytics and conversion tracking with GA4 and Google Tag Manager. Currently managing digital acquisition for a Microsoft Dynamics 365 Business Central partner.
Manage Meta Ads, linkedin ads, Google ads seacrh, Performance Max and Demand Gen. Develop and optimize landing pages and acquisition funnels. Manage audiences, remarketing strategies and first-party data signals. Coordinate Paid Media with SEO, content, email marketing and lead nurturing initiatives. Key results in a recent reporting period: 48 conversions, €31.36 CPA and 2.55% CTR.
Teleperofmance
Provided strategic advertising advice to a portfolio of 500+ advertisers. Optimized Meta Ads campaigns through A/B testing, audience strategy and creative optimization. Analyzed performance metrics including ROAS, CPA, conversions, CTR and engagement. Identified opportunities to scale campaigns and improve advertising performance Managed Google Ads and Meta Ads campaigns focused on customer acquisition and sales. Optimized conversion funnels using behavioral and conversion analysis in GA4. Developed SEO and content strategies aimed at increasing qualified organic traffic. Managed end-to-end digital marketing activities focused on demand generation and sales.
Pirineu Emoció · Pallarsclick
Campaign planning, bidding and performance measurement across Search and Display, including conversion attribution in GA4. Google Ads Search, Display & Measurement · Google Analytics
Triangle
Higher Vocational Education Diploma · Marketing and Advertising
Google Certifications
Google Certifications
