Performance Marketing Consultant / Founder
Manage a portfolio of around 5 long-term e-commerce and B2B clients with a combined monthly ad spend of roughly €37,000. Own the full cycle: strategy, analytics implementation, media buying and optimisation. The projects below are a sample of a larger client list. Core Responsibilities Built and maintained Google Ads accounts across Search, Shopping and Performance Max: keyword strategy, thematic ad groups, negative keyword governance and bid strategy migration to tROAS/tCPA. Configured GA4, GTM, Google Ads and Meta Pixel tracking across 200+ properties: naming conventions, key events, e-commerce parameters, audiences and cross-domain setup. Implemented and debugged GTM containers: custom events, dataLayer specs for developers, consent-aware triggers and pre-release QA. Owned Google Merchant Center health: feed diagnostics, disapproval resolution, attribute enrichment and CSS partner integration. Implemented Meta Pixel and Conversions API with deduplication and event prioritisation to recover post-iOS14 signal loss. Delivered actionable client reporting via Notion and AI summaries, shifting focus from vanity metrics to strategic, data-driven decisions. Set up server-side tagging to keep conversion data durable under ad blockers and ITP restrictions. Tracked ROAS, CAC, LTV and retention cohorts, allocating budget on contribution margin rather than platform ROAS. Managed clients across German, English and Russian-speaking markets remotely, owning weekly reporting, roadmap and budget accountability. Used Dolphin Anty to keep ad-account sessions isolated per client. Built and run an own lead-generation platform for the construction waste container niche across German and EU cities, owning acquisition, landing pages and lead routing. Selected Client Highlights Prima Garten - greenhouse manufacturer (Germany & Czech Republic) Built the full analytics and Merchant Center setup from scratch and contributed to on-site improvements (UX and conversion-relevant fixes). Ran structured A/B testing across campaigns and creatives, lifting ROAS by 170%+. EcoBase.lv - construction waste container rental (Latvia) Took over an existing Google Ads account and rebuilt keyword semantics, ad copy and imagery from the ground up. Reached a campaign-wide CTR of 23% and cut cost-per-lead from €67 to €13. OFFSECRETS - DTC fashion e-commerce (Dubai, UAE) Built the Shopify store, full analytics stack and Meta Ads setup from zero. Cut cost-per-sale from $200+ at launch to $27 within 6 months through continuous creative testing and TOF/MOF/BOF audience segmentation. Independent professionals - beauty, legal and construction/renovation sectors (Germany, US, Austria) Built landing pages, implemented GTM/GA4/Google Ads tracking, and ran keyword research and paid campaigns to help each business assess whether Google or Meta Ads fit their niche and region. Where paid worked, scaled Meta budgets from an initial €15/day test phase up to €150/day (10x) as performance data justified expansion. Not every case justified continued paid spend - but several of these engagements are still active years later.
Self-Employed
