ZANE DERBYSHIRE

Own the full-funnel marketing function for a premium outdoor living design-build company, responsible for qualified demand generation, consultation bookings, revenue pipeline growth, brand positioning, and customer acquisition. Delivered 42% growth in qualified leads and paid consultations in Q1 2026 versus Q1 2025 through campaign optimization, funnel improvements, and stronger sales alignment. Integrated lead intake, CRM, and scheduling systems to improve speed-to-lead, customer experience, and conversion performance. Led a comprehensive brand review, refining messaging, visual identity, service positioning, and customer-facing communications. Built an integrated marketing engine spanning seasonal promotions, always-on lead generation, referral growth, local events, and content marketing. Established KPI dashboards to improve visibility into lead quality, consultation volume, response times, and marketing effectiveness. Partnered closely with sales and operations leaders to align customer experience, project targeting, and commercial priorities.

* Developed audience-led commercial storytelling strategies supporting revenue growth across radio, digital, talent partnerships, and integrated campaigns. * Created pitch narratives, strategic proposals, and business cases for clients, agencies, and national brands. * Connected audience insights with advertiser objectives to create campaigns designed to drive engagement and response.

Led enterprise content and marketing strategy across 40 U.S. markets for a national healthcare services organization, supporting brand growth, referral development, customer acquisition, and qualified lead generation. * Drove 22% year-over-year growth in qualified leads by aligning content strategy, campaign planning, and market priorities. * Built full-funnel content programs across web, email, digital campaigns, toolkits, social channels, and thought leadership initiatives. * Reduced creative production timelines from seven days to 48 hours by improving workflows, introducing AI-assisted processes, and strengthening collaboration. * Developed B2B messaging and sales-support materials for referral partners, healthcare providers, and payor networks. * Established content governance, editorial standards, and brand consistency across all audience touchpoints. * Led and mentored a content team focused on performance, efficiency, and measurable business impact.

Led brand strategy, content, audience growth, and commercial storytelling for one of South Africa’s leading multi-platform media brands. * Managed brand positioning, audience engagement, content strategy, and commercial integration across radio, digital, events, and emerging platforms. * Delivered multiple lead-generation campaigns that exceeded advertiser targets, including an insurance campaign that achieved 500% of projected lead volume. * Built scalable content and campaign frameworks supporting audience growth, advertiser success, and long-term brand equity. * Led large-scale seasonal campaigns, branded content initiatives, and audience engagement programs. * Partnered with commercial leadership to position content and marketing as business growth drivers rather than support functions. * Led multidisciplinary teams while balancing audience needs, brand standards, and commercial objectives.

Business & Executive Coaching Certification

Gordon Institute of Business Science